How to use AI in hotel management to elevate the guest experience

AI is revolutionizing numerous industries, and hospitality is no exception.

The hospitality industry is an increasingly competitive environment, especially in the economy and mid-scale range, and hotels are turning to AI-powered solutions to find an edge and deliver smoother, more efficient processes and personalized services.

From optimizing bookings to personalizing guest interactions, AI can help streamline operations, enhance guest experiences, and improve overall management.

This article will look at specific use cases for AI in hotel management — read on to get an idea of how you can adopt AI in your own business.

Why AI is beneficial for hotel management

AI offers a number of advantages for hotel management. AI tools can handle basic customer service requests, automate booking, answer customer questions, and more. By performing repetitive tasks, these AI tools free up employee time to focus on more important and time-consuming work.

They’re also able to offer an all-hours level of customer support and service that wasn’t possible before — with access to the hotel’s resources and information, AI can provide virtually instant answers to customers with questions or concerns at any time.

How to use AI in hotel management

Let’s dive into some examples of how AI is transforming hotel management and guest services.

1. Data collection

Hotels rely on collecting and analyzing guest data to book rooms, market their offerings, improve services, and more. Online forms are a key way that hotels manage this data.

Creating and sharing forms through powerful platforms like Jotform has already made many management processes much simpler. Now, these platforms are adding AI tools that can save you even more time.

Automatically generated forms created with tools like Jotform’s AI Form Generator, for instance, make it easier than ever to collect essential information from guests. These tools let you create forms in sections by simply entering a text prompt.

For example, you can create a guest registration form by simply requesting what you want in the generator’s prompt field, making for a quick and hassle-free process.

AI-generated forms allow your hotel to gather a wide range of data — from guest preferences to feedback and more — very quickly. Tools like Jotform Tables and Jotform Report Builder can then help you analyze the data and glean valuable insights.

2. Booking management

Managing bookings is one of the most critical aspects of hotel management, and AI can simplify the process.

Jotform’s AI tools can help hotel managers quickly create booking forms and check-in forms with minimal effort. While Jotform already lets you easily customize prebuilt templates to create these forms, you can now also use AI to generate them for you, reducing the amount of manual work involved.

You can also link your forms with appointment scheduling tools for automated calendar management.

3. Customer feedback

Gathering customer feedback is essential for improving hotel services, and folding AI into hotel management can make this process smoother.

Jotform’s AI Form Generator, for example, can help you quickly create hotel feedback forms to collect insights from guests after their stay. You can then analyze this valuable information to identify areas for improvement.

Automated tools can also assist in analyzing the feedback to highlight common issues or suggestions. This allows hotels to act swiftly on guest concerns and continuously improve their service quality, ensuring a better overall guest experience.

4. Payment collection

Payment collection is another area where AI can enhance efficiency in hotel management.

Jotform’s AI Form Generator lets you create payment forms that integrate seamlessly with popular payment processors like Stripe, PayPal, and Square. After you prompt the tool to create your form, you can add the payment integration of your choice in just a few clicks.

This integration simplifies the payment process for both the hotel and the guest. You can automate invoicing, send payment reminders, and track transactions, all within a single platform.

By using AI to help create payment collection forms, hotels can reduce human error and ensure secure, accurate processing of guest payments.

5. Contactless check-in

In a post-pandemic world, contactless check-in has become a necessity for many hotels.

AI-powered check-in systems streamline this process by allowing guests to check in via their smartphones or other devices without interacting directly with hotel staff. This not only improves the guest experience but also reduces the risk of spreading illnesses.

With AI-generation tools, hotels can easily create check-in forms that gather all necessary information, including ID verification, special requests, and contact details. This form-driven check-in process can be entirely contactless, ensuring guests feel safe and cared for during their stay.

How Jotform can help you customize and track your forms

Jotform is a powerful form-building platform that helps businesses gather and manage data. While customizing a template or creating a form from scratch is already simple with Jotform’s drag-and-drop interface, the Jotform AI Form Generator now makes it even easier. Simply enter a prompt into the generator to automatically create a form.

Once you’ve created your forms using the Jotform AI Form Generator, you can easily customize them to meet your hotel’s specific needs.

While you can easily manually tweak the layout, add your hotel’s branding, or add or remove fields, you can also chat with an AI interface within the Form Builder that can make these changes for you. The interface will make content and design changes in seconds, ensuring that the forms you create perfectly match your hotel’s style and requirements.

After you’ve set up your forms, embedding them in your website or sharing them with customers is straightforward. You can embed your forms into your booking page, share them over email, or link to them directly through your hotel’s app or social media channels.

Once guests start submitting responses, you can track their submissions using Jotform Tables, which allows you to organize and analyze the data in real time so you can make quick, informed decisions based on guest input. Whether you’re tracking bookings, feedback, or payments, Jotform Tables gives you the insights you need to manage your hotel efficiently.

Use AI to make hotel management easier and more efficient

As AI remakes the business landscape, it’s important to stay on top of new technology to keep a competitive edge. Using AI tools in hotel management could be transformative for the hospitality industry, especially in light of tighter margins. By leveraging powerful tools like Jotform’s AI Form Generator, your hotel can streamline operations, automate repetitive tasks, and focus on delivering a superior guest experience.

Photo by Ketut Subiyanto