Episode 78: Building AI Driven BI - How Seva Ustinov Elly Analytics Is Shaping Data Decisions

About the Episode

In this episode of the AI Agents Podcast, we sit down with Seva Ustinov, founder of Elly Analytics, to explore how AI is transforming business intelligence and marketing performance analysis. Seva shares his journey from leading a successful digital marketing agency to building an AI-first product company that bridges the gap between delayed customer conversions and precise channel attribution for SaaS, healthcare, home services, and similar industries. Discover how Elly Analytics uses AI agents to analyze ad performance across multiple platforms like Google, Meta, TikTok, and influencer networks—transforming data into actionable insights and automating workflows for better ROAS and customer acquisition. This episode dives into practical AI use cases, including tools like Cursor and custom AI assistants that are redefining productivity for marketing, product, and operations teams.