How to Create Smart Labels in Gmail Agent

July 29, 2025

Jotform’s Gmail Agent keeps your inbox organized—no more digging through messages or sorting emails by hand. By setting up Smart Labels, you can automatically categorize and prioritize emails based on sender, subject, or content. Whether you’re managing client inquiries, handling support requests, or tracking project updates, Gmail Agent helps you keep your inbox tidy by labeling messages as they arrive. This saves you time and helps you stay focused on what matters most.

Note

There’s no limit to how many Smart Labels you can create—add as many as you need to keep your emails organized.

Staying on top of your inbox just got easier with Smart Labels in Jotform’s Gmail Agent. And setting it up takes no time at all—here’s how:

  1. In AI Agent Builder, in the Channels menu on the left side of the page, click on the Gmail icon.
  2. Now, on the right side of the Sample Email Draft, click on the Gear icon.
AI Agent Builder interface showing the Channels menu with Gmail tab selected on the left, and the Gear icon highlighted on the right side of the Sample Email Draft
  1. Then, in the Gmail Agent Settings window that opens on the right side of the page, under the Label tab, click on Create New Label.
Gmail Agent Settings window open on the right side of the AI Agent Builder interface, showing the Label tab selected and the Create New Label button highlighted
  1. Next, in the Create Label window, fill in these details:
    • Label Name — Enter a name for your smart label. 
    • Label Description — Add a brief description to explain what the label’s for. 
    • Create Draft — When enabled, Gmail Agent will automatically create a draft reply for any email that matches the smart label.
  2. Once you’re done, click on Save.
Create Label window in Gmail Agent Settings showing input fields for Label Name and Label Description, a toggle for Create Draft, and the Save button at the bottom right highlighted

That’s it. Gmail Agent’s now set to help you organize and recognize emails at a glance. If you’re looking to dive deeper into Jotform’s Gmail Agent features, these guides can help:

You can also create Smart Labels right from the Publish tab, quick and easy. Here’s how to do it:

  1. In AI Agent Builder, in the blue navigation bar at the top of the page, click on Publish.
  2. Now, click on Gmail Agent in the menu on the left.
  3. Then, on the top-right side of the Gmail Agent section, click on Settings.
AI Agent Builder interface with the Publish button highlighted in the top blue navigation bar, Gmail Agent selected from the left-side menu, and the Settings button on the top-right side of the Gmail Agent section emphasized
  1. Next, in the Gmail Agent Settings window that opens on the right side of the page, under the Label tab, click on Create New Label.
Gmail Agent Settings window open on the right side of the AI Agent Builder page, with the Label tab selected and the Create New Label button clearly highlighted for adding a new smart label
  1. After that, in the Create Label window, enter this info:
    • Label Name — Enter a name for the smart label. 
    • Label Description — Add a brief description to explain what the label is for. 
    • Create Draft — When enabled, Gmail Agent will automatically create a draft reply for any email that matches the smart label.
  2. Once you’re done, click on Save.
Create Label window in Gmail Agent showing input fields for Label Name, Label Description, and the Create Draft toggle option enabled, with the Save button at the bottom highlighted for saving the new smart label

Pro Tips

  • Give your labels clear, specific names so it’s easy to spot the right emails at a glance.
  • Take a moment now and then to review your Smart Labels and make sure they still match your current workflow.
Jotform Gmail Agent
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