How to Create a Survey Form and Customize it

April 4, 2025

Surveys are a powerful way to gather insights, measure customer satisfaction, and collect feedback. With Jotform, you can create and customize professional survey forms quickly and efficiently—no coding required.

Creating a Survey Form

You can easily create your survey form from scratch. Here’s how to do it:

  1. On your My Workspace page, click on Create on the top-left side of the screen.
Jotform’s My Workspace page with the "Create" button in the top-left corner
  1. In the window that opens up, click on Form.
Click on Form in the Assets Page in Jotform
  1. Next, click on Start From Scratch.
Click on Start from Scratch in Create a Form in Jotform
  1. Then, select one of the following layouts:
    • Classic Form — Displays all the questions on a single page.
    • Card Form — Shows one question on each page for a guided experience.
Select Form Layout in Jotform
  1. Now, you’ll be redirected to Form Builder, where you’ll see the Organization Settings prompt. Here, you can:
    • Update the Organization Logo — Upload a new logo to represent your organization.
    • Edit the Organization Name — Change the name displayed for your organization.
    • Enable Don’t Show This Again — Prevent this prompt from appearing in the future.
    • Save Button — Confirm and save any updates you’ve made.
    • X Button — Exit the settings without making changes.
Organizational Settings in Jotform

Adding Survey Questions

To create an engaging and effective survey, start by adding relevant survey fields such as an Input Table, Star Rating, and Scale Rating. Here’s how to do it:

  1. In Form Builder, click on the Add Element menu on the left side of the page.
Add element button in Jotform Builder in Jotform
  1. In the Form Elements menu on the left side of the page, choose the relevant survey elements:
    • Input Table — Present matrix-style questions with multiple response options.
    • Star Rating — Collect feedback using a star-based rating system.
    • Scale Rating — Use a Likert scale for measured responses.
  2. Drag and drop the elements onto your form, and then click on each field to customize the label and options for it.
Survey Elements Fields in Form Element of Jotform

Enhancing Your Survey Questions

A well-structured survey improves user experience and completion rates. Break up long surveys into sections for clarity. You can use Divider, Section Collapse, and Page Breaks to organize content more effectively, making the survey easier to navigate. Here’s how to do it:

  1. In Form Builder, click on the Add Element menu on the left side of the page.
Add Element button in Jotform
  1. In the Form Elements menu on the left, choose the relevant page elements and drag them to where you want them on your form.
    • Divider — Use a divider to separate different sections of your survey, making it more organized and easier to navigate.
    • Section Collapse — Collapse sections to keep the survey compact and allow respondents to focus on one section at a time.
    • Page Break — Insert a page break to divide your survey into multiple pages, helping respondents navigate longer surveys more easily.
Page Elements fields in Form Elements in Jotform

Customizing the Survey Form Design

Make your survey visually appealing and consistent with your brand identity.

  1.  In Form Builder, click on the Paint Roller icon on the top-right side of the screen to open Form Designer.
Paint Roller Icon in Form Builder in Jotform
  1. Now, in the Form Designer menu, you can customize the following aspects of your form:
    • Colors tab — Change the background, button, and text colors.
    • Styles tab — Modify font styles, spacing, and field alignment.
    • Themes tab — Apply a pre-made design theme to give your form a professional look.
    • Layout tab— Choose between a single-page (Classic) or one-question-per-page (Card) format.
Form Designer in Jotform Builder of Jotform

You might also want to check out our guides about How to Open the Form Designer and How to Access and Use Advanced Designer to learn more.

Publishing and Sharing Your Survey Form

Once your survey is ready, you can share it with your audience through different channels. Here’s how to do it:

  1. In Form Builder, in the orange navigation bar at the top of the page, click on Publish.
  2. Then, click on Copy link and send it directly to your users via email or social media.
Copy link button in Publish Tab in Jotform

You can also check out our guides about How to Send a Form via Email and Embedding a Form Into a Web Page.

Contact Support:

Our customer support team is available 24/7 and our average response time is between one to two hours.
Our team can be contacted via:

Help Center: https://www.jotform.com/answers/

Contact Jotform Support: https://www.jotform.com/contact/

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