XML is a markup language used to structure, store, and transport data across different systems. XML is commonly used in web development, data exchange, and APIs.
For example, in digital marketing, XML is often used for creating sitemaps that help search engines like Google crawl and index a website’s pages efficiently.
Its structured format makes XML ideal for data transfer between systems, such as in APIs or feeds. Marketers rely on XML to manage product catalogs, syndicate content, or integrate platforms seamlessly. By using XML, businesses ensure data consistency, improve SEO performance, and enable smooth communication between different tools and systems.
