Welcome emails are automated emails sent to new subscribers or customers as soon as they sign up or make a purchase. Welcome emails are a key component of onboarding and can set the tone for future interactions.
For example, an online store might send a welcome email with a discount code, thanking the user for signing up and encouraging their first purchase.
These emails are critical for building trust and engagement early on. A well-crafted welcome email can share brand values, highlight key offerings, and provide helpful next steps, like exploring content or joining social media channels. By delivering value upfront, welcome emails drive conversions and nurture long-term relationships.
