UTM code is a small piece of text added to a URL to track the performance of marketing campaigns in Google Analytics. UTM codes help marketers understand the source, medium, and campaign name associated with website traffic.
For example, a link in a Facebook ad might include a UTM code like ?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale to track clicks and traffic in Google Analytics.
Marketers use UTM codes to identify which sources, campaigns, or content drive the most engagement and conversions. By analyzing this data, businesses can optimize strategies, allocate budgets effectively, and measure ROI. UTM codes provide clear insights into campaign performance, helping marketers make data-driven decisions to improve results.
