User-generated content (UGC) is content created by users or customers rather than the brand itself. UGC includes reviews, testimonials, social media posts, and photos, and is often used in marketing to build authenticity and trust.
For example, a customer sharing a photo of themselves wearing a brand’s clothing and tagging the brand on Instagram is UGC that builds trust and authenticity.
UGC is powerful because it showcases real experiences, helping brands connect with audiences in a relatable way. It boosts engagement, strengthens social proof, and influences purchasing decisions. By encouraging and sharing UGC, businesses can amplify their reach, foster brand loyalty, and create a sense of community around their products or services.
