Unique selling proposition (USP) is the distinctive benefit or feature that sets a product or service apart from its competitors. A strong USP communicates why customers should choose your product over others in the market.
For example, a skincare brand might highlight its USP as “100% organic ingredients with zero artificial additives,” appealing to health-conscious consumers seeking natural products.
A strong USP communicates clear value and helps businesses stand out in crowded markets. It focuses on solving specific customer needs or pain points, making the offering more attractive. Marketers incorporate USPs into messaging across ads, websites, and campaigns to build differentiation, attract the right audience, and drive purchase decisions.
