Tripwire marketing is a strategy where a low-cost offer is made to new customers to convert them into buyers. Once the initial purchase is made, the customer is more likely to make additional, higher-value purchases.
For example, an online course platform might sell a $7 mini-course to attract new buyers, who are then more likely to purchase higher-priced offerings later. The initial, low-risk purchase builds trust and lowers barriers to entry.
This strategy works by nurturing relationships and creating a pathway for larger transactions. Once the customer experiences value from the initial purchase, they are more likely to invest in premium products. Tripwire marketing helps businesses increase customer acquisition while boosting lifetime value over time.
