SERP is the page displayed by a search engine in response to a query, featuring a mix of organic listings, paid ads, and rich snippets like featured snippets, maps, and knowledge panels.
It includes organic results, paid ads, and features like rich snippets, knowledge panels, or image carousels. For example, searching “best coffee makers” might show product ads, a featured list of top picks, and organic blog links.
Modern SERPs emphasize user intent by integrating dynamic elements like “People Also Ask” boxes and local results, enhancing the search experience. Optimizing for SERP features through structured data and high-quality content increases visibility, making it a vital focus for digital marketing strategies.
