SEO (Search Engine Optimization) is the practice of optimizing a website’s content, structure, and technical aspects to improve its visibility and ranking in search engine results pages (SERPs). SEO focuses on driving organic (unpaid) traffic to a site.
By optimizing on-page elements like keywords, titles, and meta descriptions, and off-page factors like backlinks, businesses can rank higher for relevant searches. For example, a blog with targeted keywords and mobile-friendly design may see increased traffic and engagement.
Beyond keywords, SEO includes technical optimizations like improving site speed and ensuring proper indexing. Regularly updating content to match user intent and leveraging tools like Google Analytics aids in measuring success. A well-executed SEO strategy drives sustainable, high-quality traffic, making it a cornerstone of digital marketing.
