Retargeting is a form of online advertising that targets users who have previously visited a website but did not convert. Retargeting ads aim to bring these users back to complete a desired action.
For example, a user who browsed a product page might later see display ads for the same product while scrolling through social media or other websites.
This technique keeps the brand top-of-mind, encouraging users to return and convert. By leveraging cookies or tracking pixels, marketers can deliver personalized ads that align with user interests. Retargeting improves conversion rates, recaptures potential customers, and enhances ROI by focusing on audiences already familiar with the brand.
