Query is a request for information or data, typically entered into a search engine to retrieve relevant results. In marketing, understanding common queries helps optimize content for search engines.
For example, someone looking for running shoes might search “best running shoes for marathons” or “affordable trail running shoes.” Queries help search engines match user intent with relevant results.
Marketers analyze search queries to optimize content and improve SEO strategies. By identifying common queries, businesses can create targeted content that answers user needs, driving more organic traffic. Queries also guide keyword research, helping brands align their messaging with what audiences are actively searching for.
