Personalized marketing is a marketing strategy that uses data and insights to deliver personalized messages and offers to individual customers. Personalized marketing aims to increase relevance and drive higher conversion rates.
For example, an online retailer might recommend products based on a customer’s past purchases or send a birthday discount via email to make the interaction feel more personal.
This approach increases engagement, loyalty, and conversions by delivering relevant experiences that resonate with the audience. Leveraging tools like customer data platforms (CDPs) or AI, marketers can create targeted campaigns across channels. Personalized marketing helps brands stand out, fostering deeper relationships and improving customer satisfaction through meaningful, customized interactions.
