Opt-in marketing is a marketing strategy where customers explicitly agree to receive communications or offers, typically by subscribing to a newsletter or providing consent during a purchase process.
For example, a clothing brand might offer a discount code in exchange for a customer subscribing to their email list, ensuring consent to receive future communications.
This approach builds trust and fosters positive relationships by targeting individuals genuinely interested in the brand. Opt-in marketing improves engagement rates, reduces spam complaints, and aligns with regulations like GDPR. By delivering valuable and relevant content to a willing audience, businesses enhance customer satisfaction and drive higher conversion rates.
