Nofollow links is a type of hyperlink that contains a “nofollow” attribute, instructing search engines not to pass SEO value or “link juice” to the linked page. Nofollow links are often used for sponsored content or comments.
For example, a blog post might include a nofollow link to a sponsored product page to comply with search engine guidelines and prevent manipulating rankings.
Marketers use nofollow links for paid content, user-generated content, or external links they don’t want to endorse fully. While they don’t directly impact SEO, nofollow links still drive traffic and boost brand visibility. Balancing nofollow and dofollow links helps maintain a natural, trustworthy link profile for search engines.
