Narrowcasting is the targeting of a specific, narrow audience with tailored content or advertising. Narrowcasting contrasts with broadcasting, which aims to reach a broad, general audience.
For example, a fitness brand might create a podcast focused on marathon training, catering specifically to long-distance runners rather than general fitness enthusiasts.
This approach allows marketers to deliver highly relevant messages, increasing engagement and conversion rates. By focusing on niche audiences through channels like email newsletters, podcasts, or specialized social media groups, businesses build stronger connections and brand loyalty. Narrowcasting ensures resources are used effectively to reach those most likely to take action.
