Meta description is a brief summary of a webpage’s content that appears in search engine results below the page title. Meta descriptions help users decide whether to click on a link and can impact click-through rates.
It gives users a quick preview of the page’s content. For example, an online store’s product page might use, “Discover lightweight running shoes for all terrains. Shop now for comfort and performance.” to attract clicks.
Well-crafted meta descriptions improve click-through rates by being clear, engaging, and relevant to search queries. Though not a direct ranking factor, they influence user behavior and drive traffic. Marketers optimize meta descriptions with target keywords and compelling calls-to-action to entice users to visit their site.
