Market test is a method of evaluating the potential success of a product or marketing campaign by introducing it to a limited audience before a full-scale launch.
For example, a company might test a new snack flavor in select stores to gauge consumer demand and gather feedback on taste, pricing, and packaging.
This approach helps businesses minimize risks by identifying potential improvements or challenges early. Insights from market tests guide decisions on refining strategies, ensuring a successful broader rollout. By analyzing customer responses and key metrics, companies can validate their offerings and optimize marketing efforts for better results.
