Keyword research is the process of identifying and analyzing the search terms that people use to find information online. Keyword research is essential for optimizing content and improving search engine rankings.
For example, a business selling running shoes might discover keywords like “best running shoes for marathons” or “affordable trail running shoes” to target their audience effectively.
This research helps marketers understand user intent, optimize content, and improve search engine rankings. By focusing on high-value keywords with the right balance of search volume and competition, businesses can attract qualified traffic. Tools like Google Keyword Planner or SEMrush assist in discovering relevant terms that align with customer needs and marketing goals.
