Keyword density is the percentage of times a keyword appears on a webpage compared to the total number of words on that page. Proper keyword density is important for SEO, as it helps search engines understand the page’s topic.
For example, in a 500-word blog post, if a keyword appears 10 times, the density is 2%. It helps search engines understand content relevance but should be balanced to avoid keyword stuffing.
Maintaining optimal keyword density supports SEO without compromising readability or user experience. Overusing keywords can harm rankings, while natural, strategic placement improves visibility. Marketers focus on creating valuable content where keywords flow organically, enhancing search engine performance and keeping the audience engaged.
