HTML is the standard language used to create and design web pages. HTML structures content on the web and is essential for web development and email design.
For instance, HTML helps create headings, paragraphs, or buttons in an email newsletter for better user experience.
In digital marketing, HTML is essential for building responsive emails and web pages that align with brand aesthetics. It enables customization, like embedding calls-to-action or optimizing for mobile devices. A well-structured HTML layout enhances engagement, improves accessibility, and supports search engine optimization (SEO) efforts.