Gated content is only accessible to users who provide information, such as an email address, in exchange for access. Gated content is used for lead generation and typically includes valuable resources like eBooks, whitepapers, or webinars.
Common examples include whitepapers, eBooks, webinars, or exclusive reports. For instance, a software company might offer a free industry guide in exchange for a visitor’s contact details, helping generate qualified leads.
Marketers use gated content to nurture leads and build email lists by offering something of perceived value. While it can boost conversions, balancing free and gated content is essential to avoid discouraging users. High-quality, relevant gated content ensures users feel the exchange of information is worthwhile.
