Email A/B testing is the practice of testing two variations of an email to determine which one performs better. A/B testing can help optimize subject lines, content, and design for higher engagement.
It allows marketers to compare two versions of an email to determine which performs better. Variables like subject lines, call-to-action buttons, or images can be tested. For example, one group may receive an email with “50% Off” in the subject line, while another gets “Save Big Today” to see which drives more opens.
This testing helps refine email strategies by providing actionable data on audience preferences. Results can improve metrics such as open rates, click-through rates, and conversions. By continuously testing elements, marketers ensure their email campaigns stay relevant, engaging, and optimized for success.
