Domain authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It’s based on factors like backlink quality, domain age, and overall SEO performance.
Domain Authority (DA) reflects a website’s ability to rank on search engine results pages. Websites with high-quality backlinks, relevant content, and consistent performance tend to score higher. For instance, trusted sites like Wikipedia or major news outlets typically have high DA, as they’re seen as authoritative sources by search engines.
Although DA isn’t a direct ranking factor, it offers insight into a website’s SEO strength compared to competitors. Marketers often use this metric to evaluate link-building strategies and content quality. A site with a growing DA indicates successful efforts in improving credibility and visibility online.
