Click to Open Rate (CTOR) is a metric that measures the percentage of email recipients who click on a link within the email after opening it. It indicates how well the email content resonates with the audience.
CTOR provides valuable insights into how engaging an email’s content is once it’s opened. This metric focuses on the proportion of recipients who click a link within an email compared to those who opened it. For example, a strong CTOR often suggests that the email design, call-to-action (CTA), or message alignment is resonating effectively with the audience.
Unlike the click-through rate (CTR), which measures clicks against all emails delivered, CTOR isolates engagement among openers. It can uncover the performance of specific elements like button placements or the appeal of the copy. Marketers often use A/B testing to optimize factors influencing CTOR, such as subject lines or visual hierarchy, to encourage more meaningful interactions.
