Buyer’s journey is the process a customer goes through when deciding to purchase a product or service. It includes stages such as awareness, consideration, and decision-making.
For example, a user might start by researching solutions to a problem, compare options during the consideration stage, and finally choose a product after evaluating reviews and pricing. Understanding these phases helps tailor marketing efforts to meet their needs.
Each stage benefits from specific strategies, such as educational content during awareness, detailed comparisons for consideration, and testimonials or discounts to encourage decision-making. Analyzing touchpoints along the journey ensures a seamless experience, fostering trust and guiding customers toward conversion while building long-term loyalty.
