Bounce rate is the percentage of visitors who navigate away from a website after viewing only one page. A high bounce rate can indicate that the website is not engaging or relevant to visitors.
For example, if 100 users visit a blog post but 60 exit without clicking other links or exploring, the bounce rate is 60%. A high bounce rate can indicate disengaged visitors or content that doesn’t meet expectations.
Optimizing bounce rate involves improving user experience, like speeding up page load times, ensuring mobile-friendliness, and crafting engaging content. Analyzing which pages have the highest bounce rates using tools like Google Analytics can reveal opportunities for improvement, helping to retain visitors and increase overall site performance.
