Anchor text is the clickable text in a hyperlink. It is often highlighted and underlined, and search engines use it as a signal for determining the relevance of the linked content.
It provides context about the linked content, helping both users and search engines understand its relevance. For example, “best marketing tools” as anchor text indicates the linked page covers marketing tools, making navigation intuitive and enhancing SEO.
Strategic use of anchor text improves user experience and search rankings. Varied types, like exact match, branded, or generic (“click here”), should be used naturally to avoid over-optimization penalties. Regularly auditing anchor text ensures it aligns with content goals and supports both usability and search engine optimization efforts.
