Alt text, short for “alternative text,” is the description of an image used in HTML code to improve accessibility and help search engines understand the image’s content.
Alt text, or alternative text, describes the content of an image for users who cannot see it, such as those using screen readers or when images fail to load. It enhances web accessibility, ensuring visually impaired users understand the image’s purpose. For example, alt text for a product image might read, “Red leather backpack with gold zippers.”
In addition to accessibility, alt text supports SEO by helping search engines understand image content, potentially improving search rankings. Effective alt text is concise, descriptive, and relevant, avoiding keyword stuffing. Regular audits ensure all images include meaningful alt text, aligning with both user needs and SEO best practices.
