302 redirect is a temporary redirect from one URL to another. It doesn’t pass full link equity, meaning search engines may still index the original URL rather than the new one.
A 302 redirect temporarily sends users and search engines to a different URL while keeping the original page’s SEO value intact. This type of redirect is useful for scenarios like A/B testing, seasonal promotions, or website maintenance, where the change isn’t permanent. For example, directing traffic to a holiday sale page without altering the original page’s rankings benefits both users and marketers.
While 302 redirects maintain the original URL’s authority, improper use can lead to confusion for search engines about which URL to prioritize. To avoid this, clear documentation of redirection strategies is key. Tools like CMS plugins or server configurations simplify the process, ensuring a smooth user experience while supporting short-term goals.
