Marketing Terms Glossary

301 redirect

301 redirect is a permanent redirect from one URL to another. It passes full link equity (ranking power) to the new URL, which is crucial for maintaining SEO value when a page is moved or deleted.
302 redirect

302 redirect is a temporary redirect from one URL to another. It doesn’t pass full link equity, meaning search engines may still index the original URL rather than the new one.
404 errors

404 errors are a standard HTTP response code indicating that the server could not find the requested page. Often occurs when the page has been deleted or the URL is incorrect.

A/B testing

A/B testing is a method of comparing two versions of a web page, email, or ad to determine which one performs better. By testing one variation against another, marketers can optimize content for better conversion rates.
Abandoned cart

Abandoned cart refers to a situation where a customer adds items to an online shopping cart but leaves the website before completing the purchase.
Abandoned cart email

Abandoned cart email is a follow-up email sent to a potential customer who left items in their online cart without completing the purchase. It's a strategy to recover lost sales.
Ad copy

Ad copy is the text or content of an advertisement, designed to persuade or inform the audience about a product, service, or brand.
Ad extensions

Ad extensions are additional information that can be included in an ad, such as a phone number, address, or links to specific pages on a website. These extensions enhance the visibility and functionality of ads.
Ad network

Ad network is a platform that connects advertisers with websites that want to host advertisements. It helps automate the process of purchasing ads across multiple sites.
Advertising budget

Advertising budget is the amount of money a company allocates for promoting its products or services over a specific period.
Advertorial

Advertorial is a type of advertisement that is presented in the form of editorial content. It combines the persuasive elements of an ad with the informative nature of an article.
Affiliate marketing

Affiliate marketing is a performance-based marketing strategy where affiliates earn a commission for promoting a company’s products or services and driving sales through their unique referral links.
Affiliate network

Affiliate network is a platform that connects advertisers with affiliates who are interested in promoting their products or services. It facilitates tracking, payment, and reporting for affiliate programs.
Algorithm

Algorithm is a set of rules or processes followed by a computer or system to solve problems or make decisions. In marketing, algorithms often determine how content is ranked and displayed.
Alt text

Alt text, short for "alternative text," is the description of an image used in HTML code to improve accessibility and help search engines understand the image’s content.
Anchor text

Anchor text is the clickable text in a hyperlink. It is often highlighted and underlined, and search engines use it as a signal for determining the relevance of the linked content.
Anti-SPAM laws

Anti-SPAM laws are regulations designed to protect individuals from unsolicited emails and other forms of communication. These laws set standards for commercial messaging and include penalties for violations.
Artificial intelligence

Artificial intelligence is the simulation of human intelligence by machines, particularly computer systems. AI is used in marketing for automation, personalization, and data analysis.
Attribution model

Attribution model is a framework for assigning credit to different marketing touchpoints in a customer's journey. It helps determine which channels are most effective in driving conversions.
Audience

Audience is the group of people who are targeted by a marketing campaign or who are likely to be interested in a product or service.
Audience segmentation

Audience segmentation is the practice of dividing a broad audience into smaller, more specific groups based on shared characteristics, such as demographics, behavior, or interests.
Automatization

Automatization is the process of using technology to perform tasks with minimal human intervention. In marketing, it often refers to automating repetitive tasks like email marketing or social media posting.
Autoresponder

Autoresponder is an automated email response system that sends pre-written messages to recipients after they take a specific action, such as signing up for a newsletter.
Average open rate

Average open rate is the percentage of emails that are opened compared to the total number sent. It’s a key metric in email marketing that indicates how engaging the subject line or content is.

B2B marketing

B2B (Business-to-Business) marketing is the practice of promoting and selling products or services from one business to another, focusing on building relationships, understanding the specific needs of business clients, and providing solutions that enhance their operations or profitability.
B2C marketing

B2C (Business-to-Consumer) marketing is the practice of promoting products or services directly to individual consumers. It focuses on strategies like advertising, promotions, and social media engagement to appeal to personal interests and needs. The goal is to create quick connections, foster brand loyalty, and encourage immediate or repeat purchases.
Backlink

Backlink is a link from one website to another. Backlinks are important for SEO as they signal to search engines that other sites consider the content valuable.
Banner ad

Banner ad is a form of online advertising displayed as a rectangular graphic at the top, bottom, or side of a web page. It’s designed to drive traffic to the advertiser’s website.
Barriers to entry

Barriers to entry are the obstacles or challenges that make it difficult for new competitors to enter a market, such as high startup costs, strict regulations, or established brand loyalty.
Behavioral marketing

Behavioral marketing is a strategy that uses data on a user's behavior, such as browsing history or purchase patterns, to deliver personalized marketing messages.
Behavioral segmentation

Behavioral segmentation is dividing a market into groups based on consumer behavior, such as buying habits, usage rate, or brand loyalty.
Behavioral targeting

Behavioral targeting is a marketing strategy that uses data on consumer behavior to deliver targeted ads to individuals who are more likely to be interested in them.
BIMI (Brand Indicators for Message Identification)

BIMI is a standard that allows brands to display their logo next to email messages in the inbox, enhancing brand recognition and trust.
Blog

Blog is a regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style. Blogs can cover any topic and are often used for content marketing.
Bounce back email

Bounce back email is an email returned to the sender because it couldn’t be delivered to the recipient. This can happen due to an invalid email address, full inbox, or other delivery issues.
Bounce rate

Bounce rate is the percentage of visitors who navigate away from a website after viewing only one page. A high bounce rate can indicate that the website is not engaging or relevant to visitors.
Bounced email

Bounced email is an email returned to the sender because it couldn’t be delivered to the recipient. There are two types
Brand evangelist

Brand evangelist is a loyal customer who actively promotes and advocates for a brand, often through word-of-mouth or social media. Brand evangelists can help drive organic growth and build a strong brand community.
Brand extension

Brand extension is the practice of using an established brand name to launch new products or services.
Brand integration

Brand integration is the incorporation of a brand into various aspects of marketing and customer experience, ensuring that the brand is consistently represented across all touchpoints.
Brand manager

Brand manager is a professional responsible for managing and developing a brand’s image, strategy, and performance in the market. Brand managers work to ensure that the brand remains competitive and relevant.
Brand mention

Brand mention is any time a brand is referenced in digital or print media, including social media, blogs, news articles, and forums. Tracking brand mentions helps companies monitor their online reputation.
Brand positioning

Brand positioning is the strategy of placing a brand in a particular way in the minds of consumers, relative to competitors. Effective brand positioning emphasizes the brand’s unique value proposition.
Brand strategy

Brand strategy is a long-term plan for developing and managing a brand to achieve specific business objectives. It includes defining the brand’s purpose, values, target audience, and key messaging.
Branding

Branding is the process of creating and managing a brand’s identity, image, and reputation. Branding encompasses all aspects of how a brand is perceived by its audience.
Broadcast text message

Broadcast text message is a single text message sent to multiple recipients simultaneously. It’s often used in marketing to communicate with a large audience quickly.
Bulk email

Bulk email is the process of sending a large volume of emails at once, typically for marketing purposes. Bulk emails can include newsletters, promotions, or announcements.
Business pitch

Business pitch is a presentation or speech that outlines a business idea or proposal to potential investors, partners, or clients. The goal is to persuade the audience to support or invest in the business.
Business proposal

Business proposal is a formal document that outlines a business idea, plan, or offer. It’s typically used to propose a project, partnership, or investment to potential clients or stakeholders.
Buyer persona

Buyer persona is a fictional representation of an ideal customer, based on market research and real data about existing customers. Buyer personas help businesses understand their audience and tailor marketing strategies.
Buyer's journey

Buyer's journey is the process a customer goes through when deciding to purchase a product or service. It includes stages such as awareness, consideration, and decision-making.
Buying an email list

Buying an email list is the practice of purchasing a list of email addresses from a third-party vendor. While it can quickly expand a company’s email reach, it’s often discouraged due to potential legal and ethical issues.

Call to action (CTA)

Call to action (CTA) is a prompt in marketing content that encourages the audience to take a specific action, such as clicking a link, signing up for a newsletter, or making a purchase.
Campaign

Campaign is a coordinated series of marketing activities aimed at achieving a specific goal, such as increasing brand awareness, driving sales, or promoting a new product.
Campaign platform

Campaign platform is the tools or systems used to plan, execute, and manage marketing campaigns. This can include software for email marketing, social media, advertising, and analytics.
CAN-SPAM

CAN-SPAM is a U.S. law that sets the rules for commercial email, establishing requirements for email marketing, giving recipients the right to opt-out of emails, and spelling out penalties for violations.
Canonical URL

Canonical URL is the preferred URL for a web page when there are multiple URLs that lead to the same content. Using a canonical URL helps prevent duplicate content issues in SEO.
Capture rate

Capture rate is the percentage of visitors to a website or landing page who take a desired action, such as filling out a form or making a purchase. It’s a key metric for measuring the effectiveness of marketing efforts.
CC email

CC email is an email, where additional recipients are included in the email thread. These recipients can view the entire list of other recipients.
Channel strategy

Channel strategy is a plan for distributing a company’s products or services through various marketing channels, such as online, in-store, or through third-party partners.
Classified advertising

Classified advertising is a form of advertising that is particularly common in newspapers, online platforms, and magazines, where ads are grouped together under specific headings like “For Sale” or “Jobs.”
Click to open rate (CTOR)

Click to Open Rate (CTOR) is a metric that measures the percentage of email recipients who click on a link within the email after opening it. It indicates how well the email content resonates with the audience.
Click-through rate (CTR)

Click-through rate (CTR) is the percentage of users who click on a specific link compared to the total number of users who view an ad, email, or webpage. CTR is a key metric for measuring the effectiveness of digital marketing efforts.
Clickbait

Clickbait is content with sensationalized or misleading headlines designed to attract clicks, often at the expense of delivering valuable or accurate information.
Client success

Client success is a proactive approach focused on helping clients achieve their desired outcomes and goals, typically involving ongoing support, training, and relationship management.
Cold email

Cold email is an unsolicited email sent to a potential customer or client without prior contact with the sender. Cold emails are often used for lead generation and outreach.
Company domain

Company domain is the unique web address associated with a company’s online presence, usually ending in a domain extension like .com, .org, or .net. It serves as the primary identifier for a business on the internet.
Consumer analysis

Consumer analysis is the study of consumer behavior and preferences to better understand target audiences and tailor marketing strategies to meet their needs.
Contact management

Contact management is the process of organizing and maintaining information about individuals or businesses that a company interacts with, typically within a CRM system.
Content advertising

Content advertising is a form of advertising where the content itself is the ad, designed to engage and inform the audience while subtly promoting a product or service.
Content curation

Content curation is the process of gathering, organizing, and sharing high-quality content from various sources that is relevant to a specific audience. It helps businesses maintain a steady flow of engaging content without creating everything from scratch.
Content distribution

Content distribution is the methods and channels used to share content with a target audience, including social media, email marketing, and paid advertising.
Content marketing

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience, ultimately driving profitable customer action.
Content optimization

Content optimization is the process of improving the quality and performance of content to achieve specific goals, such as better search engine rankings, higher engagement, or increased conversions.
Content promotion

Content promotion is the tactics used to increase the visibility and reach of content, including social media sharing, email marketing, paid ads, and influencer partnerships.
Content quality

Content quality is the overall value of content, measured by its relevance, accuracy, engagement, and usefulness to the target audience. High-quality content is essential for building trust and authority.
Content template

Content template is a pre-designed framework used to create consistent content quickly. Templates ensure that content maintains a uniform structure, style, and tone.
Conversion

Conversion is the act of turning a visitor into a lead or customer, typically by getting them to take a specific action, such as filling out a form, signing up for a newsletter, or making a purchase.
Conversion rate (CVR)

Conversion rate (CVR) is the percentage of visitors to a website or landing page who complete a desired action, such as filling out a form or making a purchase. It’s a key metric for measuring the effectiveness of marketing efforts.
CPC (Cost per plick)

CPC (Cost per click) is the amount an advertiser pays each time a user clicks on their ad. CPC is a common pricing model in online advertising, particularly for search and display ads.
CPM (Cost per mille)

CPM (cost per mille) is also known as Cost Per Thousand Impressions, CPM is a pricing model in online advertising where advertisers pay for every thousand impressions (views) of their ad.
CRM (Customer relationship management)

CRM is a system or strategy for managing a company’s interactions with current and potential customers. CRM software helps businesses organize, track, and analyze customer data and interactions.
Cross-selling

Cross-selling is the practice of suggesting additional products or services to a customer who is already purchasing something. It’s a strategy to increase the value of a sale by offering complementary items.
Customer acquisition cost (CAC)

Customer acquisition cost (CAC) is the total cost of acquiring a new customer, including expenses related to marketing, sales, and onboarding. CAC is a key metric for assessing the efficiency of customer acquisition efforts.
Customer Data Platform (CDP)

A customer data platform (CDP) is a system that collects, organizes, and centralizes customer data from various sources to create a unified customer profile.
Customer engagement platform

Customer engagement platform is a software platform that helps businesses interact with customers across various channels, such as email, social media, and messaging apps, to build relationships and drive engagement.
Customer experience automation

Customer experience automation is the use of technology to automate interactions and processes that enhance the customer experience. It includes automating responses, personalizing communications, and streamlining customer journeys.
Customer experience strategy

Customer experience strategy is a plan for improving and managing every aspect of a customer’s interaction with a brand, from initial contact to post-purchase support. The goal is to create positive, consistent experiences that build loyalty.
Customer journey

Customer journey is the complete experience a customer has with a brand, from the first point of contact through to post-purchase support. It includes all interactions across various touchpoints.
Customer lifetime value (CLV)

Customer lifetime value (CLV) is the total revenue a company can expect to earn from a customer over the entire duration of their relationship. CLV is a key metric for understanding the long-term value of customers.
Customer management

Customer management is the process of overseeing and optimizing customer interactions and relationships. It involves managing customer data, support, and communications to ensure satisfaction and loyalty.
Customer persona

Customer persona is a detailed representation of an ideal customer, based on data and research. It includes demographic information, behavior patterns, motivations, and goals to guide marketing efforts.
Customer profile

Customer profile is a comprehensive description of a customer, including demographic, behavioral, and psychographic information. It’s used to tailor marketing strategies and improve customer engagement.
Customer relations

Customer relations is the interactions and communications between a company and its customers. Good customer relations involve providing excellent service and support to build trust and loyalty.
Customer value marketing

Customer value marketing is a strategy that focuses on delivering high value to customers to build long-term relationships and encourage repeat business. It’s about creating and communicating the benefits that customers care about most.

Data hygiene

Data hygiene is the process of maintaining clean, accurate, and up-to-date data in a database. Poor data hygiene can lead to errors, inefficiencies, and missed opportunities in marketing efforts.
Demographic segmentation

Demographic segmentation is dividing a market into groups based on demographic factors such as age, gender, income, education, and occupation. This segmentation helps tailor marketing messages to specific audience groups.
Digital marketing

Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote products or services and engage with customers.
Digital marketing strategy

Digital marketing strategy is a plan that outlines how a business will use digital channels to achieve its marketing goals. It includes tactics for SEO, social media, email marketing, and more.
Digital medium

Digital medium is any platform or channel that uses digital technology to deliver content, such as websites, mobile apps, social media, and email.
Direct mail

Direct mail is a marketing method that involves sending physical promotional materials, such as postcards, brochures, or catalogs, directly to a target audience’s home or business address.
Direct mail advertising

Direct mail advertising is the use of direct mail as a channel to advertise products or services. It includes sending brochures, catalogs, and other promotional materials to potential customers.
Direct marketing

Direct marketing is a marketing strategy that involves direct communication with consumers, typically through channels like email, direct mail, or telemarketing, with the goal of generating a direct response.
Display ads

Display ads are online advertisements that appear in various forms, such as banners, images, or videos, on websites or apps. They are typically used to drive traffic, raise brand awareness, or promote products.
DMARC

DMARC is an email authentication protocol that helps protect email domains from being used in phishing or spoofing attacks. It works by ensuring that emails are properly authenticated against DKIM and SPF standards.
Domain authority

Domain authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It’s based on factors like backlink quality, domain age, and overall SEO performance.
Domain name

Domain name is the unique name that identifies a website on the internet, such as www.example.com. It’s an essential part of a company’s online identity.
Double opt-in

Double opt-in is a method of email list building where subscribers must confirm their subscription twice—once when they initially sign up and again by clicking a confirmation link sent to their email. This ensures that the subscriber genuinely wants to receive emails.
Drip campaign

Drip campaign is a series of automated emails sent to prospects or customers over time, often based on their actions or stage in the customer journey. Drip campaigns are used to nurture leads and maintain engagement.
Dropshipping

Dropshipping is an e-commerce business model where the retailer doesn’t keep products in stock but instead transfers customer orders and shipment details to a third-party supplier, who then ships the products directly to the customer.
Duplicate content

Duplicate content refers to content that appears in more than one location on the internet, either on the same website or across different sites. Duplicate content can negatively impact SEO, as search engines may struggle to determine which version is more relevant.
Dynamic content

Dynamic content refers to content that changes based on user behavior, preferences, or other criteria. Dynamic content allows for personalized experiences, such as tailored emails or web pages.

E-commerce

E-commerce is the buying and selling of goods or services over the Internet. E-commerce includes online retail stores, marketplaces, and digital product sales.
E-commerce website

E-commerce website is a website that enables transactions for buying and selling goods or services online. It typically includes features like product listings, shopping carts, and payment gateways.
Earned media

Earned media is publicity gained through unpaid channels, such as media coverage, social media mentions, or word-of-mouth. Earned media is often seen as more credible than paid advertising.
Ebook

Ebook is a digital version of a book that can be read on computers, tablets, or e-readers. Ebooks are commonly used in content marketing as lead magnets or educational resources.
Editorial calendar

Editorial calendar is a tool used to plan and organize content creation and publication over a set period. It helps ensure consistent content delivery and aligns content efforts with marketing goals.
Email A/B testing

Email A/B testing is the practice of testing two variations of an email to determine which one performs better. A/B testing can help optimize subject lines, content, and design for higher engagement.
Email automation

Email automation is the use of software to automatically send emails based on predefined triggers, such as a new subscriber sign-up or an abandoned cart. Email automation streamlines marketing efforts and ensures timely communication.
Email blocklist

Email blocklist is a list of email addresses or domains that are blocked from sending messages to recipients due to spam complaints, high bounce rates, or other issues. Being on a blocklist can significantly impact email deliverability.
Email campaign

Email campaign is a series of coordinated email messages sent to a specific audience with the goal of achieving a particular outcome, such as promoting a product, driving sales, or building brand awareness.
Email click rate

Email click rate is the percentage of recipients who click on one or more links within an email. It’s a key metric for measuring the effectiveness of an email campaign’s content.
Email client

Email client is software or an application used to access and manage a user’s email. Common email clients include Microsoft Outlook, Gmail, and Apple Mail.
Email deliverability

Email deliverability is the ability of an email to successfully reach the recipient’s inbox. Factors like sender reputation, email content, and list hygiene impact deliverability rates.
Email deployment

Email deployment is the process of sending an email campaign to a list of recipients. It involves ensuring that the email is properly formatted, segmented, and scheduled for delivery.
Email domain

Email domain is the part of an email address that comes after the “@” symbol, typically representing the organization or service provider that hosts the email, such as @example.com.
Email format

Email format is the layout and design of an email, including elements like text, images, buttons, and links. Email format affects readability, engagement, and overall effectiveness.
Email forwarding

Email forwarding is a feature that automatically sends incoming emails from one address to another, allowing users to manage multiple email accounts from a single inbox.
Email header

Email header is the section of an email that includes important information such as the sender, recipient, subject line, and date. Email headers also contain technical details that help route and deliver the email.
Email integration

Email integration is the process of connecting email marketing tools with other platforms or systems, such as CRM software, e-commerce platforms, or analytics tools, to streamline workflows and enhance functionality.
Email leads

Email leads are prospects or potential customers who have provided their email addresses in exchange for content, offers, or information. Email leads are key to building an email marketing list.
Email list

Email list is a collection of email addresses that a business has gathered from people who have opted in to receive communications. Maintaining a healthy, engaged email list is crucial for effective email marketing.
Email list building

Email list building is the process of growing an email list by collecting email addresses through various methods, such as lead magnets, sign-up forms, and social media campaigns.
Email list segmentation

Email list segmentation is the practice of dividing an email list into smaller groups based on specific criteria, such as demographics, behavior, or interests. Segmentation allows for more targeted and personalized email marketing.
Email marketer

Email marketer is a professional responsible for creating, executing, and optimizing email marketing campaigns. They focus on building and maintaining email lists, crafting compelling content, and analyzing campaign performance to drive engagement and conversions.
Email marketing

Email marketing is a form of direct marketing that uses email to promote products, services, or content to a targeted audience. It’s a key strategy for building relationships with customers and driving conversions.
Email marketing analytics

Email marketing analytics is the process of collecting and analyzing data from email marketing campaigns to measure their effectiveness. Key metrics include open rates, click-through rates, and conversion rates.
Email marketing benchmarks

Email marketing benchmarks are industry standards or average performance metrics used to measure the success of email marketing campaigns. Benchmarks provide a reference point for evaluating campaign effectiveness.
Email marketing campaign

Email marketing campaign is a coordinated set of email messages sent to a specific audience with a common goal, such as promoting a product, engaging subscribers, or driving sales.
Email marketing conversion rate

Email marketing conversion rate is the percentage of email recipients who complete a desired action, such as making a purchase or signing up for a service, after clicking on a link within the email.
Email marketing metrics

Email marketing metrics are key performance indicators used to evaluate the success of email marketing campaigns. Common metrics include open rate, click-through rate, bounce rate, and conversion rate.
Email marketing software

Email marketing software is tools or platforms that help businesses design, send, and track email marketing campaigns. Examples include Mailchimp, HubSpot, and Constant Contact.
Email newsletters

Email newsletters are regularly scheduled emails sent to subscribers that provide news, updates, or educational content. Newsletters are a common tool for maintaining engagement with an audience.
Email open rate

Email open rate is the percentage of email recipients who open an email out of the total number sent. It’s a key metric for gauging the effectiveness of subject lines and sender reputation.
Email safelist

Email safelist is a list of email addresses that are pre-approved to bypass spam filters. Safelists ensure that emails from these addresses are delivered directly to the inbox.
Email segmentation

Email segmentation is the practice of dividing an email list into smaller groups based on specific criteria, such as demographics, behavior, or purchase history. This allows for more targeted and personalized email campaigns.
Email service provider

Email service provider is a company or platform that provides the technology and services needed to send marketing emails to a large audience. ESPs often include features for list management, campaign creation, and analytics.
Email spam

Email spam is unsolicited or irrelevant emails sent to a large number of recipients, typically for advertising purposes. Spam can damage a brand’s reputation and lead to penalties from email providers.
Email spoofing

Email spoofing is the practice of sending emails with a forged sender address, often used in phishing attacks to deceive recipients into believing the email is from a trusted source.
Email whitelist

Email whitelist is a list of email addresses or domains that are approved by the recipient to bypass spam filters and be delivered directly to the inbox.
Email workflow

Email workflow is a series of automated emails that are triggered by specific actions or behaviors of recipients. Workflows are often used for lead nurturing, onboarding, or post-purchase follow-ups.
End user

End user is the final consumer or user of a product or service. In marketing, understanding the end user’s needs and behaviors is crucial for product development and communication strategies.
Engagement marketing

Engagement marketing is a strategy focused on creating meaningful interactions with customers to build stronger relationships. It often involves personalized content, social media interaction, and customer feedback.
Event marketing

Event marketing is the promotion of a brand, product, or service through events, such as trade shows, conferences, or webinars. Event marketing helps generate leads, build brand awareness, and engage with customers face-to-face.
Evergreen content

Evergreen content is content that remains relevant and valuable over time, requiring little to no updates. It consistently attracts traffic and engagement long after it’s published.
Eye tracking

Eye tracking is a research method that measures where and how long a person looks at different areas of a visual display, such as a website or ad. Eye tracking is used to optimize design and content placement.

Facebook ads

Facebook ads are paid advertisements that appear on Facebook’s platform, including the news feed, right column, and audience network. Facebook Ads allow for highly targeted marketing based on demographics, interests, and behaviors.
Featured snippet

Featured snippet is a summary of an answer to a user’s query displayed at the top of Google’s search results. Featured snippets are highly visible and can significantly increase traffic to the linked webpage.
Federal Communications Commission (FCC)

FCC is a U.S. government agency responsible for regulating communications by radio, television, wire, satellite, and cable. The FCC also enforces regulations related to telemarketing and email marketing.
Follow-up

Follow-up is a subsequent communication sent after initial contact, typically to reinforce a message, request, or action. Follow-ups are important in maintaining engagement and moving prospects through the sales funnel.
Footer

Footer is the bottom section of a webpage or email, often containing important information such as contact details, links to privacy policies, and social media icons.

Gated content

Gated content is only accessible to users who provide information, such as an email address, in exchange for access. Gated content is used for lead generation and typically includes valuable resources like eBooks, whitepapers, or webinars.
Giving Tuesday

Giving Tuesday is an annual global event, held on the first Tuesday after Thanksgiving, that encourages charitable giving and philanthropy. Many organizations use Giving Tuesday to launch or promote fundraising campaigns.
Go-to-market strategy

Go-to-market strategy is a plan that outlines how a company will launch a product or service to the market, including marketing, sales, distribution, and pricing strategies. It’s essential for ensuring a successful product launch.
Good marketing

Good marketing is effective marketing that successfully communicates a brand’s value proposition to the target audience, resulting in positive engagement, brand loyalty, and measurable business outcomes.
Google Analytics

Google Analytics is a free web analytics service provided by Google that tracks and reports website traffic, user behavior, and other key metrics. It’s widely used to measure the effectiveness of digital marketing efforts.
Google My Business

Google My Business is a free tool from Google that allows businesses to manage their online presence across Google, including Search and Maps. It’s essential for local SEO and helps businesses appear in local search results.
Google remarketing

Google remarketing is a form of online advertising that targets users who have previously visited a website but didn’t convert. Remarketing ads remind these users of the brand and encourage them to return and complete a desired action.
Google Search Console

Google Search Console is a free tool provided by Google that helps website owners monitor and maintain their site’s presence in Google Search results. It provides insights into how Google views your site and identifies issues that may affect rankings.
GPT-3

GPT-3 is an advanced AI language model developed by OpenAI that can generate human-like text based on input prompts. GPT-3 is used in various applications, including content creation, chatbots, and language translation.
Gross rating point (GRP)

Gross rating point (GRP) is a measure of the size of an advertising campaign’s audience, expressed as a percentage of the target population. GRP is commonly used in television and radio advertising to gauge the reach and frequency of an ad campaign.
Guerilla marketing

Guerilla marketing is an unconventional marketing strategy that relies on surprise, creativity, and low-cost tactics to achieve maximum exposure and engagement. It often involves bold, attention-grabbing stunts or campaigns in public spaces.
Guest blogging

Guest blogging is the practice of writing and publishing articles on another person’s or company’s blog. Guest blogging helps build relationships, increase brand visibility, and generate backlinks for SEO.

Hard bounce

Hard bounce is an email that is permanently undeliverable due to reasons such as an invalid email address or a non-existent domain. Hard bounces negatively impact email deliverability and sender reputation.
High-ticket affiliate marketing

High-ticket affiliate marketing is a form of affiliate marketing that focuses on promoting products or services with high price points, resulting in larger commissions for each sale made through affiliate links.
HTML

HTML is the standard language used to create and design web pages. HTML structures content on the web and is essential for web development and email design.
Hyperlink

Hyperlink is a clickable link that directs users to another webpage, document, or resource. Hyperlinks are a fundamental element of web navigation and SEO.

Inbound marketing

Inbound marketing is a strategy that focuses on attracting customers through valuable content and experiences tailored to them. Inbound marketing aims to pull customers in with content they find useful, rather than pushing out traditional ads.
Influencer

Influencer is an individual with a significant following on social media or other platforms who can impact their audience’s purchasing decisions. Influencers are often used in marketing to promote products or brands.
Infographic

Infographic is a visual representation of information, data, or knowledge, designed to present complex information quickly and clearly. Infographics are commonly used in content marketing to make information more engaging and shareable.
Inside sales

Inside sales is a sales model where sales representatives interact with customers remotely, typically via phone, email, or video conferencing, rather than meeting them in person.
Instagram ads

Instagram ads are paid advertisements that appear on Instagram’s platform, including in the feed, stories, and explore section. Instagram Ads offer targeting options based on demographics, interests, and behaviors.
Integrated campaigns

Integrated campaigns are marketing campaigns that use a combination of channels and tactics to deliver a consistent message across different platforms. Integrated campaigns ensure cohesive brand communication and maximize reach.
Integrated marketing

Integrated marketing is a strategy that aligns and coordinates marketing efforts across multiple channels to create a seamless and unified brand experience for customers.
Interactive content marketing

Interactive content marketing is a strategy that involves creating content that actively engages the audience, such as quizzes, calculators, polls, or interactive infographics. Interactive content boosts engagement and encourages users to spend more time with the brand.
Interactive tools

Interactive tools are digital tools that provide users with an interactive experience, such as calculators, configurators, or virtual tours. These tools enhance user engagement and can provide personalized experiences.

JavaScript

JavaScript is a programming language used to create dynamic and interactive elements on websites. JavaScript is essential for modern web development, enabling features like animations, form validation, and content updates without reloading the page.

Key Performance Indicator (KPI)

KPI (Key Performance Indicator) is a measurable value that indicates how effectively a company or team is achieving key business objectives. KPIs are used to track progress and guide decision-making.
Key success factors

Key success factors are the critical elements or activities that are necessary for an organization or project to achieve its goals. Identifying and focusing on key success factors helps ensure successful outcomes.
Keyword

Keyword is a word or phrase that users enter into search engines to find information. Keywords are a fundamental element of SEO and content marketing, helping drive targeted traffic to a website.
Keyword density

Keyword density is the percentage of times a keyword appears on a webpage compared to the total number of words on that page. Proper keyword density is important for SEO, as it helps search engines understand the page’s topic.
Keyword frequency

Keyword frequency is the number of times a keyword appears in a piece of content. While similar to keyword density, keyword frequency is a raw count rather than a percentage.
Keyword research

Keyword research is the process of identifying and analyzing the search terms that people use to find information online. Keyword research is essential for optimizing content and improving search engine rankings.

Landing page

Landing page is a standalone web page designed specifically for a marketing or advertising campaign. Landing pages typically include a call to action (CTA) and are used to convert visitors into leads or customers.
Lead generation

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Lead generation strategies include content marketing, email campaigns, and paid ads.
Lead generation website

Lead generation website is a website designed with the primary goal of capturing leads by offering valuable content or resources in exchange for contact information.
Lifecycle marketing

Lifecycle marketing is a strategy that involves creating marketing campaigns tailored to each stage of the customer lifecycle, from awareness to loyalty. The goal is to build lasting relationships and maximize customer lifetime value.
Lifetime value (LTV)

Lifetime value (LTV) is the total revenue a company can expect to earn from a customer over the entire duration of their relationship. LTV is crucial for understanding the long-term profitability of customer acquisition and retention efforts.
Link baiting

Link baiting is the practice of creating content that is specifically designed to attract backlinks from other websites. Link baiting strategies include creating highly valuable, controversial, or newsworthy content.
List cleaning

List cleaning is the process of removing invalid, inactive, or unengaged email addresses from an email list to improve deliverability and campaign performance.
List hygiene

List hygiene is the ongoing maintenance of an email list to ensure it remains clean and up-to-date. Good list hygiene practices include regular list cleaning and validation.
Long form content

Long form content is detailed, in-depth, and typically over 1,000 words. Long-form content is often used for blog posts, guides, and eBooks, and is valued for its ability to provide comprehensive information and improve SEO.
Long tail keywords

Long tail keywords are specific, longer phrases that are less competitive but highly targeted. Long-tail keywords often result in higher conversion rates because they capture users who are closer to making a purchase decision.

Mail server

Mail server is a server that sends, receives, and stores email messages. It’s a critical component of email communication, handling the transfer of messages between client and server.
Market positioning

Market positioning is the process of establishing a brand or product in the minds of consumers relative to competitors. Effective positioning highlights a product’s unique value and differentiates it from others in the market.
Market test

Market test is a method of evaluating the potential success of a product or marketing campaign by introducing it to a limited audience before a full-scale launch.
Marketing analytics

Marketing analytics is the practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and return on investment (ROI). Marketing analytics involves data collection, reporting, and interpretation.
Marketing automation

Marketing automation is the use of software and technology to automate repetitive marketing tasks, such as email campaigns, social media posting, and lead nurturing. Marketing automation helps businesses increase efficiency and personalize customer interactions.
Marketing collateral

Marketing collateral is printed or digital materials used to support marketing and sales efforts, such as brochures, flyers, presentations, and case studies. Collateral is used to inform, educate, and persuade potential customers.
Marketing management

Marketing management is the process of planning, executing, and monitoring marketing activities to achieve business objectives. It involves coordinating marketing strategies, campaigns, and resources to drive growth and success.
Marketing mix 7Ps

Marketing mix 7Ps is a framework for marketing strategy that includes seven key elements.
Marketing promotion

Marketing promotion is the various methods used to communicate and promote a product or service to the target audience. Promotion includes advertising, public relations, sales promotions, and direct marketing.
Marketing publicity

Marketing publicity is the process of gaining public visibility or awareness for a product, service, or company through media coverage, public relations efforts, and other non-paid methods.
Mass email marketing

Mass email marketing is the practice of sending a large volume of promotional emails to a broad audience simultaneously. Mass email marketing is used for announcements, newsletters, and promotions, but must be managed carefully to avoid spam issues.
Media channel

Media channel is a platform or medium used to communicate marketing messages to the target audience, such as television, radio, print, social media, or digital advertising.
Media company

Media company is an organization that produces, distributes, and monetizes content across various media platforms, such as television networks, publishing houses, and digital content creators.
Media coverage

Media coverage is the reporting and broadcasting of information about a company, product, or event by news outlets, blogs, and other media platforms. Positive media coverage can enhance a brand’s reputation and visibility.
Meta description

Meta description is a brief summary of a webpage’s content that appears in search engine results below the page title. Meta descriptions help users decide whether to click on a link and can impact click-through rates.
Meta tags

Meta tags are HTML tags used to provide information about a webpage’s content to search engines and web browsers. Common meta tags include the meta description, keywords, and viewport settings.
Meta title

Meta title is the title of a webpage that appears in search engine results and at the top of the browser window. The meta title is a critical element for SEO, as it influences both search rankings and click-through rates.
Microblogging

Microblogging is the practice of sharing short, frequent updates or posts on social media platforms, such as Twitter or Tumblr. Microblogging allows for quick communication and engagement with followers.
Mobile optimization

Mobile optimization is the process of designing and adapting a website or content to ensure it functions well and looks good on mobile devices. Mobile optimization is essential for providing a positive user experience across all devices.
Multimedia content

Multimedia content is content that combines different forms of media, such as text, images, video, and audio, to enhance engagement and communication. Multimedia content is effective for capturing attention and conveying complex information.
Multivariate testing

Multivariate testing is a method that involves comparing multiple variations of several elements on a webpage or in an email to determine which combination performs best. It’s used to optimize conversions and user experience.

Omnichannel marketing

Omnichannel marketing is a strategy that provides a seamless, integrated experience for customers across all channels, whether online or offline. Omnichannel marketing ensures that customers have a consistent brand experience, regardless of how they interact with the brand.
One-to-one marketing

One-to-one marketing is a personalized marketing approach that targets individual customers with tailored messages and offers based on their specific needs and preferences. One-to-one marketing aims to build strong customer relationships and increase loyalty.
Opt-in email lists

Opt-in email lists are email lists composed of recipients who have voluntarily subscribed to receive communications from a company. Opt-in lists ensure that emails are sent to engaged and interested audiences, improving deliverability and response rates.
Opt-in marketing

Opt-in marketing is a marketing strategy where customers explicitly agree to receive communications or offers, typically by subscribing to a newsletter or providing consent during a purchase process.
Opt-out

Opt-out is the process by which a customer can unsubscribe or decline to receive further communications from a company. Opt-out options are typically provided in email marketing to comply with anti-spam regulations.
Outreach marketing

Outreach marketing is a strategy that involves reaching out to potential customers, partners, or influencers to promote a product, service, or content. Outreach marketing often includes tactics like email outreach, social media engagement, and influencer collaborations.
Owned content

Owned content is content that a brand creates and controls, such as blog posts, videos, and social media updates. Owned content is a key part of content marketing strategies and helps build brand authority and engagement.
Owned media

Owned media is digital assets that a company fully controls, such as its website, social media profiles, and email lists. Owned media is a critical part of a brand’s online presence and marketing strategy.

Page title

Page title is the title of a webpage as it appears in the browser tab and in search engine results. The page title is important for SEO and should accurately reflect the content of the page.
Paid media

Paid media is advertising and promotional efforts that involve paying for placement, such as PPC ads, display ads, and sponsored content. Paid media is used to drive traffic, increase visibility, and reach new audiences.
Path to purchase

Path to purchase is the journey a customer takes from the initial awareness of a product or service to the final purchase. Understanding the path to purchase helps marketers optimize each touchpoint to improve conversions.
Pay-per-click (PPC)

Pay-per-click (PPC) is an online advertising model where advertisers pay each time a user clicks on their ad. PPC is commonly used in search engine advertising, where ads are displayed based on keywords.
Permission email marketing

Permission email marketing is the practice of sending marketing emails only to individuals who have explicitly opted in to receive them. This approach respects consumer privacy and increases the likelihood of engagement.
Personalization

Personalization is the process of tailoring content, products, or experiences to individual customers based on their preferences, behavior, or demographic information. Personalization enhances the customer experience and increases engagement.
Personalized marketing

Personalized marketing is a marketing strategy that uses data and insights to deliver personalized messages and offers to individual customers. Personalized marketing aims to increase relevance and drive higher conversion rates.
Personalized product recommendations

Personalized product recommendations are suggestions for products based on a customer’s previous behavior, preferences, or purchases. Personalized recommendations are commonly used in e-commerce to enhance the shopping experience and increase sales.
Pipeline

Pipeline is a visual representation of the stages a prospect goes through from initial contact to closing a sale. Sales pipelines help teams track progress, manage leads, and forecast revenue.
Pitch deck

Pitch deck is a presentation, typically in slide format, used to pitch a business idea, product, or service to potential investors, partners, or clients. A pitch deck outlines key points such as the value proposition, market opportunity, and financial projections.
Plain text email

Plain text email is an email format that contains only text, with no images, HTML, or rich media elements. Plain text emails are simple, easy to read, and have higher deliverability rates.
Podcast

Podcast is an audio program that is available for download or streaming, often produced in a series of episodes. Podcasts are a popular medium for content marketing, storytelling, and education.
PR campaign

Public relations campaigns are coordinated efforts to communicate a specific message or achieve a particular outcome through PR activities, such as media relations, events, and press releases.
Prevision

Prevision is the process of forecasting or predicting future trends, outcomes, or performance based on current data and analysis. Prevision helps businesses make informed decisions and plan strategically.
Product differentiation

Product differentiation is the strategy of distinguishing a product from its competitors by highlighting unique features, benefits, or attributes. Product differentiation helps create a competitive advantage and attract specific customer segments.
Product launch

Product launch is the introduction of a new product to the market, typically accompanied by marketing and promotional activities. A successful product launch generates awareness, interest, and initial sales.
Product offer definition

Product offer definition is a clear description of what a product includes, its features, benefits, pricing, and any additional services or guarantees. The product offer definition is used in marketing and sales to communicate value to customers.
Product positioning

Product positioning is the process of defining how a product is perceived in the minds of consumers relative to competing products. Effective positioning highlights the product’s unique value and differentiates it in the marketplace.
Promotional email

Promotional email is an email sent to a targeted list of recipients to promote a product, service, or special offer. Promotional emails are a key component of email marketing strategies.
Psychographic segmentation

Psychographic segmentation is the practice of dividing a market into segments based on lifestyle, values, personality, and interests. Psychographic segmentation helps create more personalized and effective marketing strategies.
Push notification

Push notification is a message sent directly to a user’s device from an app or website, often used to deliver timely information, updates, or reminders. Push notifications are an effective way to engage users and drive actions.

Query

Query is a request for information or data, typically entered into a search engine to retrieve relevant results. In marketing, understanding common queries helps optimize content for search engines.

RE: sent

RE: sent is the act of sending an email campaign again, typically to recipients who did not open the original email. Re-sending is a tactic used to improve email engagement rates.
Reach in marketing

Reach in marketing is the total number of unique individuals who are exposed to a marketing message or campaign. Reach is a key metric for assessing the potential impact of a campaign.
Real estate CRM

Real estate CRM is a customer relationship management system designed specifically for the real estate industry, helping agents manage leads, clients, properties, and transactions.
Real-time marketing

Real-time marketing is a strategy that involves responding to events, trends, or customer interactions as they happen. Real-time marketing allows brands to engage with audiences at the moment and capitalize on current opportunities.
Really simple syndication

Really simple syndication is a web feed format that allows users to receive updates from their favorite websites or blogs in a single, easy-to-access location. RSS feeds are commonly used for news aggregation and content distribution.
Recipient

Recipient is the person or entity who receives an email, message, or other communication. In email marketing, understanding recipients’ preferences and behaviors is key to optimizing engagement.
Relationship selling

Relationship selling is a sales approach focused on building and maintaining long-term relationships with customers, rather than just closing immediate sales. Relationship selling emphasizes trust, customer satisfaction, and repeat business.
Remittance email

Remittance email is an email sent to confirm the receipt of a payment, often used in the context of invoicing and billing.
Repurposed content

Repurposed content is existing content that is adapted for use in a different format or platform, such as turning a blog post into a video or infographic. Repurposing content helps maximize its value and reach new audiences.
Retail marketing

Retail marketing is the strategies and tactics used to promote products and drive sales within a retail environment. Retail marketing includes in-store promotions, visual merchandising, and customer service.
Retargeting

Retargeting is a form of online advertising that targets users who have previously visited a website but did not convert. Retargeting ads aim to bring these users back to complete a desired action.
Return on Investment (ROI)

Return on Investment (ROI) is a measure of the profitability of an investment, calculated as the ratio of net profit to the cost of the investment. ROI is a key metric for assessing the effectiveness of marketing campaigns.
Return on sales

Return on sales is a financial ratio that measures the profitability of a company by comparing net profit to total sales. ROS is used to evaluate a company’s operational efficiency and pricing strategy.
RSS subscription

RSS subscription is the process of subscribing to an RSS feed to receive automatic updates from a website or blog. RSS subscriptions help users stay informed about new content without manually checking the site.

SaaS

SaaS is a software delivery model where applications are hosted in the cloud and accessed by users over the internet. SaaS eliminates the need for local installation and maintenance, offering flexibility and scalability.
Sales channel

Sales channel is the method or platform through which a product or service is sold to customers, such as online stores, retail outlets, or direct sales teams. Sales channels are critical for reaching and engaging customers.
Sales discount

Sales discount is a reduction in the price of a product or service offered to customers, typically used as a promotional tactic to encourage purchases.
Sales marketing

Sales marketing is the combination of sales and marketing strategies to drive revenue and growth. Sales marketing focuses on aligning marketing efforts with sales goals to create a cohesive approach.
Sales pitch

Sales pitch is a presentation or speech used to persuade potential customers to buy a product or service. A successful sales pitch highlights the benefits, features, and value of the offering.
Sales prospecting

Sales prospecting is the process of identifying and reaching out to potential customers who may be interested in a company’s products or services. Prospecting is a key step in building a sales pipeline.
Scaling business

Scaling business is the process of expanding a business to handle increased demand, revenue, and operations while maintaining efficiency and quality. Scaling involves optimizing resources, processes, and systems.
Schema.org

Schema.org is a collaborative initiative between search engines to create a standardized vocabulary for structured data on the web. Using schema markup helps search engines understand and display content more effectively in search results.
Segmentation

Segmentation is the process of dividing a market or audience into smaller, more specific groups based on characteristics such as demographics, behavior, or interests. Segmentation allows for more targeted and effective marketing strategies.
SEM (Search Engine Marketing)

SEM (Search Engine Marketing) is a broader digital marketing strategy that encompasses both SEO and paid search advertising (PPC) to increase a website’s visibility on search engines.
SEO (Search Engine Optimization)

SEO (Search Engine Optimization) is the practice of optimizing a website’s content, structure, and technical aspects to improve its visibility and ranking in search engine results pages (SERPs). SEO focuses on driving organic (unpaid) traffic to a site.
SERP (Search Engine Result Page)

SERP is the page displayed by a search engine in response to a query, featuring a mix of organic listings, paid ads, and rich snippets like featured snippets, maps, and knowledge panels.
Shared media

Shared media is content that is distributed or shared by users across social platforms, communities, or networks. Shared media includes social media posts, retweets, shares, and user-generated content.
Small business loan

Small business loan is a financial product designed to help small businesses access capital for various needs, such as expansion, inventory, or operations. Small business loans can come from banks, credit unions, or online lenders.
SMS marketing

SMS marketing is a marketing strategy that uses short message service (SMS) to send promotional messages, alerts, or updates to customers via text messages. SMS marketing is effective for reaching customers with time-sensitive information.
SMS messaging

SMS messaging is the exchange of short text messages between mobile devices. SMS messaging is widely used for communication, marketing, and notifications.
Social media marketing

Social media marketing is the use of social media platforms to promote products, services, or content. Social media marketing involves creating and sharing content, engaging with audiences, and running paid advertising campaigns on platforms like Facebook, Instagram, and Twitter.
Soft bounce

Soft bounce is an email that is temporarily undeliverable due to issues such as a full inbox or a server problem. Soft bounces may be delivered later when the issue is resolved.
Spam filter

Spam filter is a program or feature used by email clients to identify and block unwanted or unsolicited emails, commonly known as spam. Spam filters help protect users from phishing attacks, scams, and irrelevant emails.
SPIN selling

SPIN selling is a sales technique that involves asking questions in four key areas—Situation, Problem, Implication, and Need-Payoff—to understand the customer’s needs and guide them toward a purchase decision.
Sponsored search results

Sponsored search results are paid advertisements that appear at the top or bottom of search engine results pages (SERPs). These results are marked as "sponsored" or "ad" and are part of pay-per-click (ppc) advertising.
SSL

SSL is a standard security protocol for establishing encrypted links between a web server and a browser, ensuring that data transmitted between the two remains secure. SSL is essential for protecting sensitive information on websites, such as credit card details.
Stealth marketing

Stealth marketing is a marketing strategy where promotional content is subtly integrated into media, entertainment, or online content without being overtly recognized as advertising. The goal is to influence consumers’ perceptions and behaviors in a non-intrusive way.
Subject line

Subject line is the title or headline of an email, which appears in the recipient’s inbox. The subject line is crucial for capturing attention and encouraging recipients to open the email.
Subprocessor

Subprocessor is a third-party service provider used by a data processor to help process data on behalf of a data controller. Subprocessors are commonly used in cloud services and must comply with data protection regulations.
Suggestion selling

Suggestion selling is a sales technique where the seller recommends additional products or services that complement the customer’s initial purchase, often used to increase the value of the sale.

Target audience

Target audience is the specific group of people a brand or company aims to reach with its marketing messages and products. The target audience is defined by characteristics such as demographics, interests, and behaviors.
Target segmentation

Target segmentation is the process of dividing a broader target market into smaller, more specific segments based on shared characteristics or behaviors. Target segmentation allows for more personalized and effective marketing efforts.
TF-IDF

TF-IDF is a numerical statistic used in text mining and information retrieval to evaluate the importance of a word in a document relative to a collection of documents. TF-IDF is commonly used in SEO to analyze keyword relevance.
Thought leadership

Thought leadership is the practice of establishing a brand, company, or individual as an authority in a specific industry or niche by sharing valuable insights, expertise, and innovative ideas. Thought leadership helps build credibility and trust with the audience.
Time to market

Time to market is the amount of time it takes to develop a product and bring it to market. Reducing time to market is crucial for gaining a competitive advantage and responding to market demand.
Transactional email

Transactional email is an email triggered by a user’s action, such as a purchase confirmation, password reset, or shipping notification. Transactional emails are essential for providing customers with timely and relevant information.
Tripwire marketing

Tripwire marketing is a strategy where a low-cost offer is made to new customers to convert them into buyers. Once the initial purchase is made, the customer is more likely to make additional, higher-value purchases.

Unique selling proposition (USP)

Unique selling proposition (USP) is the distinctive benefit or feature that sets a product or service apart from its competitors. A strong USP communicates why customers should choose your product over others in the market.
Unsubscribe

Unsubscribe is the action of opting out from receiving further email communications from a company or organization. Providing an easy unsubscribe option is a legal requirement in email marketing.
User-generated content (UGC)

User-generated content (UGC) is content created by users or customers rather than the brand itself. UGC includes reviews, testimonials, social media posts, and photos, and is often used in marketing to build authenticity and trust.
UTM code

UTM code is a small piece of text added to a URL to track the performance of marketing campaigns in Google Analytics. UTM codes help marketers understand the source, medium, and campaign name associated with website traffic.
UX/UI

UX/UI is A combined term that refers to User Experience (UX) and User Interface (UI) design. Together, UX/UI design focuses on creating products that are both functional and aesthetically pleasing, ensuring a positive overall experience for the user.

Video marketing

Video marketing is the use of video content to promote products, services, or brand messages. Video marketing is effective for engaging audiences, demonstrating products, and driving conversions across digital platforms.
View rate

View rate is a metric that measures the percentage of people who view a video ad or piece of content out of the total number of people who were exposed to it. View rate is commonly used to evaluate the effectiveness of video marketing campaigns.
Viral coefficient

Viral coefficient is a metric that measures the number of new users generated by existing users through referrals or word-of-mouth. A high viral coefficient indicates that a product or campaign is spreading rapidly through its user base.
Viral email marketing

Viral email marketing is a strategy that encourages recipients to share promotional emails with others, often through referral incentives or shareable content, with the goal of spreading the message quickly and widely.
Vision statement

Vision statement is an expression that outlines a company’s long-term goals and aspirations, providing direction and inspiration for the future. A strong vision statement helps align the organization’s efforts and communicates its purpose to stakeholders.

Webhook

Webhook is a method of sending real-time data from one application to another when a specific event occurs. Webhooks are commonly used in integrations to automate workflows and keep systems in sync.
Website integration

Website integration is the process of connecting a website with other systems, tools, or platforms to enhance its functionality and user experience. Integrations can include CRM systems, payment gateways, and marketing automation tools.
Welcome emails

Welcome emails are automated emails sent to new subscribers or customers as soon as they sign up or make a purchase. Welcome emails are a key component of onboarding and can set the tone for future interactions.
White paper

White paper is an authoritative report or guide that provides in-depth information on a specific topic, often used to educate audiences and support decision-making. White papers are commonly used in B2B marketing as lead generation tools.
Workflow automation

Workflow automation is the use of technology to automate repetitive tasks and processes, improving efficiency and reducing the need for manual intervention. Workflow automation is commonly used in marketing, sales, and customer service.

XML

XML is a markup language used to structure, store, and transport data across different systems. XML is commonly used in web development, data exchange, and APIs.

YouTube advertising

YouTube advertising is the practice of placing ads on YouTube videos and channels to reach a wide audience. YouTube offers various ad formats, including skippable ads, non-skippable ads, and sponsored content, making it a powerful platform for video marketing.

301 redirect

302 redirect

404 errors

A/B testing

Abandoned cart

Abandoned cart email

Ad copy

Ad extensions

Ad network

Advertising budget

Advertorial

Affiliate marketing

Affiliate network

Algorithm

Alt text

Anchor text

Anti-SPAM laws

Artificial intelligence

Attribution model

Audience

Audience segmentation

Automatization

Autoresponder

Average open rate

B2B marketing

B2C marketing

Backlink

Banner ad

Barriers to entry

Behavioral marketing

Behavioral segmentation

Behavioral targeting

BIMI (Brand Indicators for Message Identification)

Blog

Bounce back email

Bounce rate

Bounced email

Brand evangelist

Brand extension

Brand integration

Brand manager

Brand mention

Brand positioning

Brand strategy

Branding

Broadcast text message

Bulk email

Business pitch

Business proposal

Buyer persona

Buyer's journey

Buying an email list

Call to action (CTA)

Campaign

Campaign platform

CAN-SPAM

Canonical URL

Capture rate

CC email

Channel strategy

Classified advertising

Click to open rate (CTOR)

Click-through rate (CTR)

Clickbait

Client success

Cold email

Company domain

Consumer analysis

Contact management

Content advertising

Content curation

Content distribution

Content marketing

Content optimization

Content promotion

Content quality

Content template

Conversion

Conversion rate (CVR)

CPC (Cost per plick)