Have Your Say: Laing+Simmons 2025

Thinking back to when we purchased Laing+Simmons in 2021, how would you describe the value the business provides to you today compared to then?* This field is required.

Significantly increased

Slightly increased

No change

Slightly decreased

Significantly decreased

What aspects of Laing+Simmons provide the greatest value to you in your role or office?* This field is required.(Select up to 5)

Brand recognition & reputation

Marketing support & campaigns

Training & professional development

Compliance support & risk management

Events & networking opportunities

Corporate partner relationships (e.g., suppliers, sponsors)

Technology & innovation (AI, CRM, PropTech tools)

Recruitment & retention support

Head office communication & guidance

Community engagement initiatives

Property Management Services (portfolio management, PM training, Tribunal services)

CAS (Centralised Agent Support) services

Other

What could Laing+Simmons do to provide more value to you in your role or office?

What new services could Laing+Simmons provide that would add significant value to you and/or your office?

What are the most pressing challenges facing you or your business?* This field is required.(Select up to 5)

Recruitment & retention of staff

Generating consistent sales leads

Growing property management portfolios

Compliance & regulatory requirements

Managing costs & profitability

Technology adoption & integration

Competition from other agencies

Building brand awareness in the local market

Training & professional development

Workload & staff wellbeing

Adapting to market/economic conditions

Other

What barriers prevent better collaboration across the group?

How useful do you find the monthly newsletter?

Extremely useful

Very useful

Moderately useful

Slightly useful

Not at all useful

Do you have any suggestions to improve the monthly newsletter?

What are the top three areas where Laing+Simmons Corporate should be focusing on in the next three years?* This field is required.(Must select 3)

Brand Growth and Awareness

Marketing and Lead Generation

Property Management Excellence

Training and Professional Development

Technology and Innovation (AI, digital tools, CRM, automation)

Compliance and Risk Management

Expansion into New Markets

Other

Beyond standard revenue streams from sales and property management, what new revenue opportunities should Laing+Simmons explore for agents and offices?

How effectively does Laing+Simmons currently engage with it's franchisees and their teams?* This field is required.

Extremely effectively

Very effectively

Moderately effectively

Slightly effectively

Not effectively at all

How could we better engage with you and your team, including how we communicate new initiatives?

Training

We’d like your feedback on the training and support Laing+Simmons provides across different areas of the business.

Your input will help us improve the tools, resources, and programs available so they better support you, your team, and your office.

How effective is the Laing+Simmons training program in relation to:* This field is required.(Please answer N/A for any areas of training that aren't relevant to you or that you haven't taken part in)

What specific improvements would make our training programs more effective for you and/or your office?

What trends do you see emerging that Laing+Simmons should prepare for in the next three years?

Do you have any other feedback, suggestions, issues, observations, or ideas you’d like to share?

Events

Laing+Simmons events are an important way for us to connect as a network, share ideas, and celebrate success.

We’d like your feedback on the events we run so we can make sure they’re valuable, relevant, and accessible for you and your office.

Do you typically attend Springboard?* This field is required.

Yes

How valuable do you find Springboard to you and/or your office?* This field is required.

Extremely valuable

Very valuable

Moderately valuable

Slightly valuable

Not at all valuable

What are the main reasons you don’t typically attend Springboard?* This field is required.

Travel / location

Timing of the event

Relevance of content

Workload / staffing constraints

Unsure if this event is relevant to me / my role

Personal preference

Other

Do you typically attend Annual Awards?* This field is required.

Yes

How valuable do you find Annual Awards to you and/or your office?* This field is required.

Extremely valuable

Very valuable

Moderately valuable

Slightly valuable

Not at all valuable

What are the main reasons you don’t typically attend Annual Awards?* This field is required.

Cost of attendance

Travel / location

Timing of the event

Unsure if this event is relevant to me / my role

Personal preference

Other

Do you typically attend Leaders Forum?* This field is required.

Yes

How valuable do you find Leaders Forum to you and/or your office?* This field is required.

Extremely valuable

Very valuable

Moderately valuable

Slightly valuable

Not at all valuable

What are the main reasons you don’t typically attend Leaders Forum?* This field is required.

Cost of attendance

Travel / location

Timing of the event

Relevance of content

Workload / staffing constraints

Personal preference

Other

Do you typically attend Annual Convention?* This field is required.

Yes

How valuable do you find Annual Convention to you and/or your office?* This field is required.

Extremely valuable

Very valuable

Moderately valuable

Slightly valuable

Not at all valuable

What are the main reasons you don’t typically attend Annual Convention?* This field is required.

Cost of attendance

Travel / location

Timing of the event

Relevance of content

Workload / staffing constraints

Unsure if this event is relevant to me / my role

Personal preference

Other

Do you typically attend PM Conference?* This field is required.

Yes

How valuable do you find PM Conference to you and/or your office?* This field is required.

Extremely valuable

Very valuable

Moderately valuable

Slightly valuable

Not at all valuable

What are the main reasons you don’t typically attend PM Conference?* This field is required.

Cost of attendance

Travel / location

Timing of the event

Relevance of content

Workload / staffing constraints

Unsure if this event is relevant to me / my role

Personal preference

Other

Do you typically attend CPD Day?* This field is required.

Yes

How valuable do you find CPD Day to you and/or your office?* This field is required.

Extremely valuable

Very valuable

Moderately valuable

Slightly valuable

Not at all valuable

What are the main reasons you don’t typically attend CPD Day?* This field is required.

Cost of attendance

Travel / location

Timing of the event

Workload / staffing constraints

Prefer to complete CPD in office with my team

At this stage, I'm not required to complete CPD

Other

Do you typically attend Christmas Party?* This field is required.

Yes

How valuable do you find Christmas Party to you and/or your office?* This field is required.

Extremely valuable

Very valuable

Moderately valuable

Slightly valuable

Not at all valuable

What are the main reasons you don’t typically attend Christmas Party?* This field is required.

Cost of attendance

Travel / location

Timing of the event

Personal preference

Other

What do you value most about Laing+Simmons events?

What would make our events more valuable for you?

Marketing

Marketing plays a big role in supporting our offices, building brand awareness, and generating leads.

We’d like your feedback on where Laing+Simmons should focus our marketing efforts so we can better support you, your team, and your community.

Where would you like to see the marketing focus in 2026?* This field is required.(Select all that apply)

Brand Awareness & PR

Lead Generation Campaigns (Sales)

Lead Generation Campaigns (Property Management)

Recruitment Campaigns (staff & agents)

Community Engagement / Sponsorships

Digital & Social Media Marketing

AI & Technology-Driven Marketing

Other

We'd love to hear any other ideas or suggestions you have to strengthen our marketing and brand presence.

The Future Look and Feel

Because you are a shareholder, we’re asking for your feedback exclusively at this stage, no one else in the network is being asked this question yet.

Your perspective is critical in helping us understand how the brand is currently perceived, what’s working well, and whether there is support for a potential shift from Laing+Simmons to the shortened version L+S.

How would you describe the overall look and feel of the Laing+Simmons brand?* This field is required.(Select up to 2)

Modern and fresh

Professional and consistent

Approachable and customer-friendly

Strong and trustworthy

Outdated / dated

Inconsistent across offices

Other

What influenced your choice?* This field is required.(Select all that apply)

Logo & visual identity

Website & digital presence

Consistency of brand across offices

Brand reputation in the marketplace

Marketing materials

Other

What aspects of the brand do you like most?

In your view, what aspects of the brand, if any, should change?

Do you believe we should consider rebranding from Laing+Simmons to L+S?* This field is required.

Yes

Unsure

What is the main reason for your answer?

Before we finish, is there anything else you’d like to share with us?This could be feedback, suggestions, or ideas about how we can better support you and your office.

Thank you for completing the survey.
Your input is incredibly valuable and will help guide the future direction of Laing+Simmons.

We’d love to know who’s sharing this feedback so we can follow up directly if needed. Please leave your details below if you’re comfortable, or simply leave blank to remain anonymous.

Name

First Name

Last Name

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