Dreamforce is once again upon us — October 14–16, to be exact. Salesforce’s annual conference features three days of keynote speakers, showcases, hands-on learning experiences, and networking opportunities with thousands of AI, CRM, and data experts from around the world.
Of note at Dreamforce
The theme for this year’s conference is going beyond the AI hype. You can choose from more than 1,500 sessions given by 115-plus presenters.
Naturally, we think you should attend Forms That Close Deals: A Hidden Edge for Salesforce Experts. Presented by Chad Reid, Jotform’s very own VP of marketing, this session will be packed with insider tips. Learn how top Salesforce pros use smart forms to streamline workflows, capture better data, and close deals faster. You can also visit the Jotform booth in the Expo Hall.
The big Dreamforce celebration, Dreamfest Concert for UCSF Benioff Children’s Hospitals, is on Wednesday, October 15, at the Chase Center. The concert will feature Metallica and Benson Boone.
But what about the rest of the week? How are you going to roll? All business? 💼 Let’s party? 🍸 It’s a mini-vacation? 🌅
Dreamforce 2025 is happening at Moscone Center in San Francisco’s SoMa neighborhood, but no matter where you stay during the conference, there’s no shortage of world-class bars, restaurants, museums, and cultural experiences waiting for you.
Give me culture
You want museums? San Francisco’s got ’em. Just a stone’s throw from Dreamforce, you’ll find both the San Francisco Museum of Modern Art and Yerba Buena Center for the Arts (which is free on Wednesdays).
In the Civic Center area, visit the Asian Art Museum. For those unafraid of traveling further afield, go to Golden Gate Park to explore the de Young Museum and the California Academy of Sciences, which features Nightlife on Thursdays.
Head to the Exploratorium at Pier 15 to find your inner child. Like many of the city’s other museums, the Exploratorium offers a Thursday night experience: After Dark.
Not a museum but full of culture, Unstaged, a free, interactive arts and music festival, happens on the third Thursday of each month, which happily falls during Dreamforce. There very well may be spontaneous dancing to bands playing along Market Street.
Get me outside
October brings lots of sunshine to San Francisco, making it the ideal time for a stroll along the Embarcadero. Take in San Francisco’s scenic waterfront and hop on a cruise around the bay. Sign up for a sunset cruise to see the city from the Embarcadero, all the way to the Golden Gate Bridge.
Take a cable car from Downtown or Union Square to Chinatown, one of San Francisco’s most famous neighborhoods. While there, book a walking food tour.
Head over to the Castro, San Francisco’s famous gayborhood, to see the Castro Theatre’s neon sign. Make a side trip to Alamo Square park for the iconic Painted Ladies. And enjoy the mural walk in the Mission.
For flora and fauna, check out the Botanical Garden in Golden Gate Park. You can also take a walk or a GoCar tour through the park. Looking for views of the Golden Gate Bridge? Check out the many hiking trails in the Presidio.
If your time is limited, Salesforce Park, a 5.4-acre, elevated urban park, is just a hop, skip, and a jump away from Moscone Center.
I’m all about the food and drink
No visit to San Francisco is complete without a trip to North Beach. Grab a pie at the world-renowned Tony’s Pizza Napoletana, followed by some espresso and gelato at one of the dozens of Italian cafes in the neighborhood. Try the original Irish Coffee at the Buena Vista Cafe. Stop by Tosca Cafe for the famous meatballs and boozy, Prohibition-era hot chocolate.
Also in North Beach, hang like the Beats at Vesuvio Cafe. Next door to City Lights Bookstore, this was an iconic spot for writers like Allen Ginsberg, Jack Kerouac, and the rest of the Beat scene.
Another must: Get a Mission style burrito at one of the many authentic taquerias in the Mission. Seriously, don’t skip this!
Take a walk to the Financial District and grab a bite at Tadich Grill, the oldest continuously run restaurant in California. Get a drink at the Old Ship Saloon. Established in 1851, it’s one of the oldest bars in the city.
If you’re in Chinatown, eat at House of Nanking or the Michelin-starred Mister Jiu’s. Then sip on Mai Tais at Li Po Cocktail Lounge.
Visit the Ferry Building on the Embarcadero. Check out the artisan vendors and Farmer’s Market. Treat yourself to a guided food tour on Thursday.
Last but not least, get a (naughty) sweet treat at Hot Cookie in the Castro.
Can I spin a wheel or pick an activity from a hat?
It’s San Francisco. You can do just about anything.
If you’re in Chinatown, try your hand at fortune cookie making at the Golden Gate Fortune Cookie Factory. Or enjoy live music at Mr. Bing’s.
Are you a gamer? Why not stop by Nintendo San Francisco in Union Square? One of only two official stores in the United States, it’s a great place to pick up exclusive Nintendo merch, create custom gaming systems, and test Nintendo games at a demo station.
For more gaming fun, grab a boozy slushie and give Frogger, Galaga, or ski ball a go at Emporium arcade bar.
Are you a Star Wars fan? Make a trip to Lucasfilm in the Presidio to see the Yoda statue. (Regret it, you will not.)
Photo by Josh Hild
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