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The Financial Times reduced application review time by 80% with Jotform Enterprise
Learn how Jotform helped the Financial Times transform a labor-intensive event application process into a streamlined, automated workflow, saving hours of work and improving team efficiency.

Automating a manual process saved valuable time for the FT team
Number of forms submitted
12K
Total number of form views
124K
Reduction in time spent reviewing applications
80%

Financial Times
Industry:
Marketing & Research
Organization Size:
Large
Use Cases:
Workflow automation, data collection, appointment booking, event planning, process improvement
About
The Financial Times is one of the world’s leading news organizations, known for its in-depth reporting covering economic news, financial trends, and global events.
Challenge
FT Live, the global events division at the Financial Times, needed a system that could handle the complexity of speaker applications and attendee RSVPs to streamline the event planning process. Before adopting Jotform Enterprise, it was a manual process, with the team often working until 2 a.m. to keep up.
Solution
Jotform Enterprise provided an automated solution that integrated directly into FT Live’s existing digital ecosystem, saving the team hours of work. With Jotform Enterprise, the FT Live team designed automated workflows for the application process and reduced the review time by 80 percent.
Results
Automating workflows for applications dramatically changed how the team worked. The application process became a part of the standard workday, not a late-night burden, allowing the team to focus on strategic priorities and upcoming deadlines.
Jotform Enterprise transformed the way the FT Live team works
Jotform Enterprise revolutionized the way we automate our workflows within the application process. Jotform saved the Financial Times hours of work. [It] gave us a competitive edge by streamlining our process.
Head of marketing for partner events, Financial Times