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How a trade show organizer used Jotform to re-strategize in 2020
Discover more about how Jotform empowered Corcoran Expositions to adapt and thrive under pressure, enabling the company to continue delivering top-notch results to its clients.
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Corcoran Expositions
Industry:
Event Organization
Company Size:
Medium, Large
Use Cases:
Event cancellation form Virtual exhibit application form Jotform PDF Editor Personalized autoresponder emails Jotform Integrations - Google Drive, Google Sheets
About
Corcoran Expositions is a Chicago-based trade show management company that organizes nearly 40 trade shows annually. Renowned for its professionalism and organizational skills, the company faced unprecedented challenges in 2020 due to the COVID-19 pandemic. With large gatherings restricted, Corcoran Expositions had to rapidly adjust its operations to meet evolving industry demands while maintaining its high standards of service.
Challenge
The COVID-19 pandemic disrupted Corcoran Expositions' operations, forcing the cancellation of in-person events and the rapid transition to remote work. The organization faced mounting logistical hurdles, including managing refunds, tracking exhibitor preferences, and transitioning to virtual events. Traditional methods like email tracking proved inefficient for handling these demands, necessitating a robust and flexible solution.
Solution
Corcoran Expositions turned to Jotform to streamline the data collection process. By utilizing its online forms and PDF Editor, they created tailored solutions for exhibitor and sponsor management. These forms enabled participants to request refunds, transfer payments to future events, or participate in virtual events. Autoresponder emails with professional-looking PDF attachments reassured users and maintained the company’s reputation for excellence. Integration with Google Drive and Google Sheets further ensured seamless data organization and accuracy in financial records.
Results
Jotform transformed the way Corcoran Expositions operated during the pandemic. The efficiency gains allowed the team to easily manage complex tasks, saving hours of work and avoiding burnout. Exhibitors and sponsors experienced a smooth and professional process, bolstering their trust in the company.
Streamlining Operations and Enhancing Experiences
Besides helping our staff keep things in order, using Jotform helped us — and our clients — provide a positive experience for our exhibitors and sponsors.
Contract Administrator, Corcoran Expositions
