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How Jotform + Slack gives a big dog bed maker a leg up

Learn how Big Barker uses Jotform and Slack to streamline customer feedback and enhance their business operations.

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Big Barker

Industry:

Retail & E-commerce

Company Size:

Small

Use Cases:

Collect video reviews

About

Big Barker is a U.S.-based company founded by Eric Shannon in 2012, dedicated to creating high-quality, therapeutic mattresses for large dogs. Driven by a personal journey with his dog Hank, who suffered from hip dysplasia, Shannon set out to design beds that provide proper joint support. Big Barker’s mission is to enhance the quality of life for big dogs, keeping them youthful and comfortable while helping older dogs regain mobility and comfort.

Challenge

As Big Barker grew, the company needed an efficient way to collect and organize customer feedback, particularly video reviews. Their old system relied on a cumbersome process that made it difficult to tie submissions to customers and often resulted in missing critical details.

Solution

Big Barker adopted Jotform to simplify the collection of video reviews, enabling customers to upload videos and contact information easily. With Jotform’s intuitive drag-and-drop Form Builder, Big Barker created forms that could handle various file types and sizes, ensuring seamless data collection. Big Barker integrated Jotform with Slack to enhance team coordination, enabling instant notifications and allowing team members to act on incoming submissions immediately.

Results

Thanks to Jotform and Slack, Big Barker has significantly improved its customer feedback process. The company can now effortlessly gather video testimonials, organize data, and take timely action. This streamlined workflow has empowered their team to maintain high customer satisfaction and build a library of valuable user-generated content. The integration of these tools has saved time, reduced errors, and enhanced team communication, enabling Big Barker to focus on its core mission of supporting big dogs.