The 8 best Sprinklr competitors in 2025

Sprinklr competitor comparison table

Sprinklr is an artificial intelligence (AI)-powered customer experience management platform that unifies an organization’s customer-facing teams. It comes with four suites, providing teams with the resources to make a positive impact on the entire customer experience. 

1. Sprinklr Service
2. Sprinklr Social
3. Sprinklr Insights
4. Sprinklr Marketing

But while it does have a wide variety of premium features, these may not cover the depth your customer service team needs, or the price point may exceed what you can afford. Discover eight of the best Sprinklr competitors your company could benefit more from — whether you’re looking for more affordable pricing, better functionality, or a wider range of integrations.

What to look for when evaluating Sprinklr competitors

When browsing Sprinklr alternatives, consider what you really need the tool to do. Think about the following factors:

• A customer experience vs social media management tool: Sprinklr is a customer experience platform that includes a suite of tools for social media management (among other things). Some Sprinklr competitors are only social media management tools, while others are only customer experience platforms — some have features for both use cases. Which do you need?
• AI-powered customer engagement features: Sprinklr is an AI-powered platform, but not all competitors use AI. Many organizations prefer AI tools because they increase productivity, lower operational costs, and improve performance. In fact, 78 percent of organizations use AI in at least one business function.
• Omnichannel solutions: Do you need a tool that will help your customers connect with you via multiple channels, including social media, SMS, email, phone, and your website? If so, opt for a customer engagement solution that enables your team to build relationships with customers across channels. Organizations that have strong omnichannel engagement strategies retain 89 percent of their customers.
• Workflow automation: Your team can only handle so many customer engagements at a time. Workflow automation helps keep processes moving, even while your team is busy. Automation paves the way for a smoother customer experience overall. For example, if someone wants to know when their product will ship, automated workflows can provide them with this information via email.
• Performance insights and analytics: Want to know how well your organization is doing at engaging potential customers? Some Sprinklr competitors offer performance data so you can determine what strategies are working and which ones need more thought. For example, with detailed analytics, you can see how many customer engagements your team handles via each channel to determine where to dedicate more resources to better serve your customers.
• Pricing flexibility: Sprinklr is an enterprise tool and has enterprise-level pricing. If you’re a small or medium-sized business, you’ll need more flexible pricing options so you can stay within your organization’s budget.
• High level of customization: When it comes to customer engagement and customer relationship management, no two organizations’ processes are alike. Choose a Sprinklr competitor that offers a high level of customization so you can tailor tasks and workflows to your business.
• Intuitive user interface: Any solution you choose should be easy to learn and use. This will ensure a high adoption rate within your team.

The 8 best Sprinklr competitors

1. Jotform AI Agents

Looking to wow your customers with an experience like no other? Jotform AI Agents offers AI-powered customer engagement across multiple channels, such as chatbot, phone, voice, SMS, WhatsApp, and more. It comes with an extensive library of customer engagement and customer service AI agents, such as for customer support and live chat.

Developer: Jotform

Best for: Instant responses to customers and AI-powered workflows

Key features: AI-powered chatbots, omnichannel messaging and chat, 7,000-plus AI agent customizable templates, workflow automations for tasks like scheduling and messaging, mobile app for human escalation

Pros: Both newbies and experts appreciate the intuitive interface

Cons: The free plan has a limit of five AI agents, which may not be enough for some organizations; for best performance it should be integrated with existing customer experience tools

Plans/pricing: Jotform AI Agents has a free plan as well as three paid plans starting at $34 per user per month, plus a custom enterprise-level plan

G2 rating: 4.5

2. Sprout Social

Sprout Social is one of the leading social media management tools available, helping organizations drive business impact with social media. It offers modules for social media engagement, publishing, analytics, listening, advocacy, and more.

Developer: Sprout Social

Best for: Social media management

Key features: AI-assisted responses to customers, consolidated inbox, AI-powered sentiment tools, cross-network social reporting, unfiltered social listening data

Pros: Users appreciate having a centralized place to manage all their social networks

Cons: Some users would like the social listening feature to be more comprehensive and intuitive; it’s not an omnichannel solution like Sprinklr and other Sprinklr competitors

Plans/pricing: Sprout Social has three paid plans starting at $199 per seat per month, plus a custom enterprise-level plan; a free 30-day trial is available

G2 rating: 4.4

3. Zendesk

Zendesk is a comprehensive customer service solution with a focus on helping organizations deliver exceptional customer support with highly effective resolutions. It comes with many artificial intelligence features, such as AI agents, automation, and chat.

Developer: Zendesk

Best for: Customer support

Key features: Automated interactions with AI agents, web-based chatbot, human escalation support, omnichannel customer engagement dashboard, AI-powered recommendations

Pros: Users appreciate the ability to create automated workflows with multiple triggers to keep customer support tickets moving

Cons: Some users have noted that implementation is time-consuming and slow; its advanced features require users to have considerable technical knowledge

Plans/pricing: Zendesk’s customer service suite has three paid plans starting at $19 per month, plus a custom enterprise-level plan; it also has add-on plans for additional features like Copilot and workforce engagement

G2 rating: 4.3

4. Hootsuite

As a social media marketing and management tool, Hootsuite is a good Sprinklr competitor. While it does not offer omnichannel marketing solutions like Sprinklr, it does offer comprehensive scheduling, content creation, and analytics features for engaging users on a range of social networks.

Developer: Hootsuite

Best for: Social media scheduling and content creation

Key features: AI caption writer and hashtag generator, generative AI chatbot, inbox analytics and productivity reports, content monitoring streams, AI sentiment analysis

Pros: Users love how easy it is to plan and schedule social media content on Hootsuite for multiple networks and accounts

Cons: Some users have noted that Hootsuite disconnects from their social networks from time to time; many customer engagement processes can’t be fully automated and require some manual effort

Plans/pricing: Hootsuite offers a free trial and has two paid plans starting at $99 per month, plus a custom enterprise-level plan

G2 rating: 4.2

5. Klaviyo

Klaviyo is a business-to-consumer customer relationship management platform, specifically for email and SMS. It offers robust marketing, customer service, and analytics tools to help organizations engage customers with personalized interactions and make better business decisions.

Developer: Klaviyo

Best for: Personalized email engagements

Key features: AI-driven personalized email marketing, data-driven SMS communication, comprehensive marketing analytics, unified inbox, AI agents for chat

Pros: Users love the results-driven automation flows for SMS customer engagement

Cons: Some users find the features difficult to navigate and require additional learning materials; this solution does not offer tools for social media customer engagement

Plans/pricing: Klaviyo has a limited free plan; the email plan starts at $45 per month, while the email and SMS plan starts at $60 per month; plans increase in price based on the number of active profiles and SMS credits

G2 rating: 4.6

6. Zoho Social

Zoho Social is one of the leading social media management and customer experience platforms, helping organizations engage their target audience on social media. It comes with a comprehensive suite of tools for scheduling, monitoring, and analyzing social media posts.

Developer: Zoho

Best for: Increasing productivity on social media

Key features: AI assistant for generating social content; monitoring for keywords, hashtags, and products; smart collaboration tools for teams; bulk scheduling; unified inbox

Pros: Users love the intuitive interface and quick roll-out

Cons: Some users would like to see advanced analytics and reporting within this tool; Zoho Social is not an omnichannel solution and only supports customer engagements on social media

Plans/pricing: Zoho Social has a 15-day free trial, a free plan, and three paid plans starting at $10 per user per month

G2 rating: 4.6

7. HubSpot

HubSpot is a customer platform that has a comprehensive range of features across its six flagship hubs: Marketing, Sales, Service, Content, Operations, and Commerce. Its social media management software is part of its Marketing Hub.

Developer: HubSpot

Best for: Unified customer engagement across teams

Key features: AI-based personalized content, lead management and prospecting, omnichannel messaging, AI blog writer, data quality automation

Pros: HubSpot has CRM integrations to its own AI-powered CRM and other tools to help organizations create personalized customer experiences with data

Cons: Some users have found HubSpot’s customer support to be lacking; social media management tools aren’t available on their own

Plans/pricing: HubSpot offers a limited free plan as well as separate paid plans and pricing for each of its hubs

G2 rating: 4.4/5

8. Twilio

Twilio is a customer engagement platform that enables organizations to create connections over messaging, email, and voice. Using access to powerful first-party data, businesses can build personalized communications across platforms.

Developer: Twilio

Best for: Customer engagement on voice platforms

Key features: Product-triggered notifications and communications, interactive voice response, high-impact email automations, secure global video calling, segmented user data

Pros: Users love the accuracy with which Twilio verifies the identities of customers

Cons: Some users have found the user interface complicated to navigate; Twilio does not offer any customer engagement tools for social media

Plans/pricing: Twilio has a free trial, plus separate plans and pricing for each of its products

G2 rating: 4.2

Which Sprinklr competitor will you choose?

Sprinklr has a lot to offer organizations that want to create memorable customer experiences across channels. However, if Sprinklr doesn’t have the right feature set or pricing plans for your needs, you’re in luck. The Sprinklr competitors on this list are great alternatives.

If you’re having trouble deciding which option to choose, start by considering your pain points with customer engagement and find a platform that helps make your day-to-day life easier.

For example, if you want more support handling customer interactions over voice, then Twilio may be the best platform for you. If you need a way to better manage all your organization’s social media accounts, Sprout Social or Zoho Social may do the trick. For those who need a platform that integrates with the best CRM software, HubSpot may be a good option.

Similarly, if you’re finding it difficult to respond to customers instantly across channels, Jotform AI Agents is a great choice. Just customize an AI agent template for your specific use case and see how well it engages customers with speed and at scale. And the best part? You can get started, completely free, today.

Photo by Christina Morillo