Customer demand is critical to your success. Regardless of your own views about your company’s products and services, customers’ opinions are the only ones that matter, and those will be reflected in their purchasing behavior. But there’s a lot that goes into a customer’s decision to buy from you, and you can greatly benefit from teasing out those insights by seeking customer feedback.
How do you collect this important information? The best way is to ask questions using a feedback form, but this tool is only useful if you ask the right questions. While the exact questions may differ based on your line of business, you can start with the ones recommended below by Abe Breuer, CEO of VIP TO GO.
10 feedback form questions to ask customers
1. How would you describe yourself in one sentence?
Breuer says this question is intended to assist you in collecting demographic information about your consumers. Although it’s an open-ended question, you might entice potential answers by providing an example of what you’re looking for — e.g., “I’m a 29-year-old editor living in the United States who likes writing articles regarding consumer feedback.”
2. What did you like best about our website?
“It’s one thing to inquire about many parts of your website — such as the navigation, look and feel, and content — but there might be one small item that drives visitors to your site,” Breuer explains. “This inquiry is a fantastic way to figure out your site’s main selling features.”
3. What’s the one thing our website is missing?
Breuer notes that even if a consumer is delighted with your website, there’s always room for improvement. This question can help you find gaps in your current site and identify areas where you can improve or expand.
4. How would you describe the buying experience we provided?
“One explanation for a drop in sales might be that the purchasing process is excessively complicated or onerous, scaring away potential customers,” says Breuer. “To uncover areas for improvement for all of your potential consumers, ask existing customers about their purchasing experiences.”
5. Why did you choose us as your provider?
Breuer says it’s critical to understand why customers prefer your product over that of your competitors. Is it because of the website interface? An informative salesperson? An exemplary online reputation? “Ask this question and observe what (or who) provides the most value to you.”
6. How can we improve our pricing page?
“Remember that if you want to get feedback on your pricing page, the simplest way to do so is to place the form there — whether embedded or as a popup,” says Breuer.
7. What convinced you to buy the product you chose?
Breuer says to inquire about the hooks that ultimately enticed your consumers to purchase a specific item. “Make an effort to comprehend these driving factors, then duplicate and highlight them.”
8. What changed for you after you started using our product?
“This question will only apply to current users of your product or service, but it will help you learn the specifics of how your product helps consumers do their tasks,” Breuer explains. “And you can utilize their remarks in your testimonials to persuade other potential customers to buy from you.”
9. Did you find the information on our website valuable?
Breuer says a question like this can help you swiftly examine your website’s information architecture. The value of information is a basic metric for determining whether your material is beneficial to your audience.
10. Is there anything else you’d like to add?
“At the end of a survey, always allow your consumers the opportunity to provide comments,” advises Breuer. While many people will leave this area blank, a surprising number of individuals will provide a valuable response.
“My most important piece of advice is to just urge folks to be truthful,” Breuer explains. “Make it clear that you want them to be completely honest and that you consider any input valuable. This will encourage them to express themselves freely.”
The effective way to collect and organize feedback
Jotform‘s customizable form builder enables businesses to automate the process of collecting customer feedback, regardless of your industry or line of business. Build your form from scratch or start with one of hundreds of customer feedback templates — complete with a wide variety of form fields. Start today with this Jotform Tables template, the customer feedback log.
Photo by: freepik
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