Innovative Care case study results at a glance
60K
# of form submissions
743K
Total # of form views
35
# of forms
Innovative Care is dedicated to providing quality healthcare through modern technology. As self-described “early adopters,” staff of the Chicago-based medical group were offering telehealth visits long before the COVID-19 pandemic made them widely popular. The group relies on Jotform Enterprise to continue providing the best, most current solutions for healthcare.
Before adopting Jotform Enterprise, the practice used different systems to collect patient data. “We had several websites using different methods for data collection,” explains Jennifer Monasteri, chief of staff at Innovative Care, “and we needed to centralize that into one system where all of our forms could live. Jotform Enterprise makes it easy to receive and track patient inquiries in a user-friendly platform. It’s reliable and easy to pull reports.”
Having a unified, easy-to-use system brings peace of mind. “We no longer have to fear losing leads,” she says, “as Jotform Enterprise is a reliable method for collecting patient inquiries.”
Customizing forms for different patient types
Innovative Care offers a range of services, from primary and urgent care, to therapy, ADHD management, and weight loss. Specialty services, like ADHD treatment, use a custom appointment form that’s tailored to collect information for that particular treatment.
Whenever possible, Innovative Care allows patients to book appointments immediately online. But as a concierge-like practice, it also uses an intake form that allows patients to indicate what kind of care they are seeking and book a discovery call with an intake coordinator. For some practice areas, the team uses an intake form to collect information like past diagnoses, as in the case of its ADHD treatment services.
We no longer have to fear losing leads, as Jotform Enterprise is a reliable method for collecting patient inquiries.
Jennifer Monasteri, Chief of Staff, Innovative Care
“Forms allow patients to sign up or express interest on their timeline,” says Monasteri. “If they are scrolling online late at night, they can reach out right then and there to get the ball rolling.”
For more unique service areas, such as Innovative Vitality, a service focusing on longevity medicine, the form includes a Calendly integration. “This allows the prospective patient to express interest and select a date and time they wish to speak with our intake coordinator to get more information or to book an appointment,” says Monasteri.
Automating appointment booking
Before adopting Jotform Enterprise, the Innovative Care team responded to each appointment inquiry manually through emails and phone calls. This made it harder for potential patients to book appointments, because it required back-and-forth communication confined to hours of operation. Now, patients can initiate care any time of day through forms, and conversion rates have increased significantly.
“When people are interested in signing up for something, they want to do it right away, and typically the more days pass, the less likely they are to sign up,” says Monasteri. “This is another example of how we’ve taken that extra step to connect with them and give them the answers they need in real time.”
For services that require a patient assessment, like ADHD services, the intake form is more complex and asks a series of qualifying health history questions. There is also a prompt to upload documentation of a previous medical diagnosis. Submissions to this form trigger a fully customized internal workflow, allowing the healthcare provider to review the patient’s data and proceed with the proper approach.
“If the new patient is approved, they get an email. If they aren’t, they get an email. It’s a very automated process,” says Monasteri.
Jotform Enterprise has allowed Innovative Care to maximize efficiency and conversion rates by putting patients in control. With Jotform Enterprise, patients can easily request care and upload qualifying health information in advance of their visit.
This kind of customized automation is priceless for the Innovative Care team. “For a straightforward primary or urgent care appointment, you can simply book online. But several of our service areas require an extra layer in the intake process, and that’s where Jotform Enterprise comes in,” says Monasteri.
“Imagine, all of these would have required phone calls,” she says. “All of these phone calls would take 15 minutes each, and that’s a cost. You’d get busy signals and voicemails, and you’d be losing patients.”
Using Jotform Enterprise reflects Innovative Care’s commitment to offering a modern approach to healthcare services.
“Healthcare can sometimes be stuck in the past,” says Monasteri, “but at Innovative Care, we have always been early adopters. We aim to make accessing care as easy and convenient as possible for patients. This requires a forward-thinking approach and tools like Jotform Enterprise.”
Photo by cottonbro studio
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