10 best 123FormBuilder alternatives to try in 2025

Looking for the best 123FormBuilder alternatives in 2025? You’re in luck. Whether you need better pricing, deeper integrations, or more advanced features, there’s a range of online form builder tools worth considering. Some focus on beautiful design, others on automation, and some on robust analytics, making it easy to find one that matches your unique needs.

Online form builders have evolved beyond simple fill-in-the-blank tools. Today’s platforms offer drag-and-drop design, payment integrations, CRM connections, AI-powered automations that save hours of work. With so many factors to consider, it can be difficult to determine which option is right for you. This guide compares 10 of the best 123FormBuilder competitors so you can find the right fit for your team, budget, and goals.

What is 123FormBuilder?

123FormBuilder is an online form creation software that lets users build forms, surveys, and quizzes without coding. Popular with small businesses, educators, and nonprofits, it supports drag-and-drop editing, basic integrations, and customizable templates.

Despite its versatility, some users look for alternatives. This could be because of pricing tiers or limited free plan capabilities. And compared to newer competitors, it has fewer advanced automation and analytics options.

Factors to consider when choosing a 123FormBuilder alternative

When evaluating 123FormBuilder competitors, focus on these core areas:

1. Pricing flexibility and free plan availability
Not all form builders structure their pricing the same way. Even though some offer generous free plans with unlimited forms but capped submissions, others limit form count or integrations. Decide whether you need predictable monthly costs or are OK with scaling up as your needs grow.

2. Integration capabilities
Your form builder should connect seamlessly with the tools you already use, whether that’s a CRM like HubSpot, a payment gateway like Stripe, or email marketing software like Mailchimp. More integrations mean less manual work and better automation potential.

3. Ease of use and customization options
A good drag-and-drop interface saves time and lowers the learning curve. Look for template libraries, customizable themes, and the ability to tweak layouts and branding without coding.

4. Advanced features and automation
For more complex workflows, advanced features like conditional logic, multi-page forms, file uploads, and automated notifications are essential. Analytics dashboards and A/B testing can improve your performance over time.

5. Scalability and security
If your business is growing or you operate in a regulated industry, consider scalability and compliance. Look for HIPAA, GDPR, or SOC 2 compliance features, user role management, and enterprise support.

Top 123FormBuilder alternatives

If 123FormBuilder isn’t ticking all your boxes, the good news is there are other online form builder tools to explore, from design-first platforms to automation powerhouses.Today’s market offers options for every budget, workflow, and technical skill level. 

To help you compare, we’ve rounded up the best alternatives based on features, pricing, and performance, so you can see all your options side by side.

1. Jotform

Jotform is a no-code form builder renowned for its versatility and intuitive drag-and-drop interface. Whether you need a simple contact form, a multi-step application process, HIPAA-friendly patient intake, or complex approval workflows, Jotform has a toolset that scales to fit your needs. Its customer base spans from healthcare, education, and nonprofits to small businesses and large enterprises, with a strong appeal for industries that handle sensitive information and require compliance-ready solutions.

With over 10,000 pre-built templates, users can start from a professionally designed structure and customize it to their needs instead of building from scratch. This saves time while ensuring polished, functional designs. The platform also offers over 1,000 integrations with third-party tools like Google Drive, Dropbox, Slack, Zoom, Salesforce, and dozens of payment processors, including PayPal, Stripe, and Square. Combined with advanced features like conditional logic, file uploads, and mobile apps, Jotform offers an unusually broad set of capabilities for a form builder.

On the AI side, Jotform introduced AI Agents to help collect data, answer questions, and guide users — a notable step for support and intake experiences. These agents can assist users during form completion by answering questions, providing guidance, and even collecting or processing data in real time. For businesses, this means smoother customer interactions, faster onboarding, and more accurate data collection, all without adding friction to the user experience.

Pros:

• An exceptionally large and diverse library of over 10,000 templates and hundreds of widgets for any use case
• Extensive third-party integrations with over 1,000 apps and robust features like e-signatures and conditional logic
• Advanced automation and approval workflows
• A free plan that serves as a long-term, feature-rich entry point for individuals and small businesses
• WordPress plug-in for seamless embedding

Cons:

• Submission and storage limits on free and lower-tier plans

Recommended for: Businesses of all sizes, especially those in healthcare and education, that require a powerful, flexible, and scalable form builder with a massive feature set and advanced compliance options.

Plans/Pricing: Starts at $34 per month in the Bronze plan; custom pricing is available with the Enterprise plan.

2. Typeform

Typeform made its mark in the online form space by rethinking how questions are presented. Instead of showing users a long list of fields, Typeform’s one-question-at-a-time approach feels more conversational and less intimidating — a design choice proven to boost engagement and completion rates. 

The platform offers a clean, modern interface with powerful logic jumps that let you create branching pathways based on user responses. You can guide respondents down different journeys, personalize follow-up questions, or create outcome-specific results. If you’re short on time, you can get started quickly with Typeform’s library of customizable templates, and its built-in design controls let you match forms to your brand’s look and feel.

In recent years, Typeform has expanded its capabilities with Typeform AI, a suite of AI-driven tools that assist with both creation and analysis. The Creator AI feature can build and brand an entire form from a simple text prompt, while Interaction AI can provide dynamic, conversational experiences in real time. For post-survey insights, the Insights AI tool automatically analyzes responses, helping you identify trends and opportunities without manual sorting.

Pros:

• Beautiful, conversational forms that boost completion
• Mature logic jumps and outcome logic
• Strong analytics and conversion tracking on higher tiers

Cons:

• Response caps can add cost as you scale
• Some advanced lead‑gen features are on pricier plans

Recommended for: Marketing and research teams, creative agencies, and businesses that prioritize brand experience and user engagement through interactive surveys, quizzes, and forms.

Plans/Pricing: Free plan is limited; Core paid plans start at $29 per month for Basic, $59 per month for Plus (removes branding), and $99 per month for Business; annual pricing lowers the monthly rate. Growth/Talent plans begin higher and add GTM features.

3. Google Forms

Google Forms is the go-to choice for quick, no-frills form creation — and it’s hard to beat for simplicity and accessibility. As part of the Google Workspace ecosystem, it integrates seamlessly with tools like Google Sheets, Drive, and Gmail. This makes it ideal for anyone already using Google’s suite of productivity apps, whether you’re a teacher or an employee of a nonprofit, or even a member of a corporate team.

The interface is straightforward: You can add multiple-choice questions, short answers, checkboxes, file uploads, and even quiz functionality in just a few clicks. The real magic lies in its tight integration with Google Sheets, which lets you capture responses in real time and analyze them instantly using spreadsheet formulas, charts, or Google Data Studio. You and others can collaborate by editing a form simultaneously, with permission settings making it easy to control who can view or respond.

While Google Forms lacks some of the advanced design and branding options found in paid form builders, recent updates — especially with Gemini AI rolling out across Google Workspace — are adding more intelligence to the experience. Users can now leverage AI-assisted writing and summarization when drafting questions or creating follow-up content, which speeds up the setup process. However, Google Forms still keeps its minimalist approach, prioritizing speed and ease of use over elaborate customization.

Pros:

• Free for personal Google accounts; included in Workspace
• Extremely simple; data lands in Google Sheets
• Easy collaboration and sharing

Cons:

• Very limited design and branding customization
• Fewer built-in integrations compared to premium tools
• Lacks advanced automation features like conditional workflows

Recommended for: Schools, nonprofits, and internal teams that want basic forms tied to Google Sheets.

Pricing breakdown: Forms is free for personal use; in business, it’s bundled with Workspace (Starter/Standard/Plus/Enterprise), which recently adjusted pricing while incorporating more AI features.

4. Formstack

Formstack is built for complex data collection and process automation. While it’s popular among small to midsize businesses, its feature set is particularly appealing to enterprise and regulated industries like healthcare, finance, and government agencies that require advanced compliance and automation.

The platform’s Forms product is powerful on its own, offering advanced conditional logic, data prefill from existing records, file uploads, and secure data handling. But where Formstack excels is when it’s combined with the other tools in the Formstack Suite, specifically Documents and Sign. Together, they let you automatically route collected form data into custom-branded proposals, contracts, or agreements, and send them out for legally binding e-signatures without leaving the platform. Pros:

• Comprehensive workflow automation across forms, documents, and e-signatures
• Strong prefill and approval capabilities
• Salesforce-native option for organizations using Salesforce as their CRM
• Enterprise features like SSO, audit trails, and HIPAA compliance options

Cons:

• Pricier than most SMB tools
• Some features require Suite or add‑ons

Recommended for: Operations, healthcare, and enterprise teams needing robust compliance, prefills, and document generation.

Pricing breakdown: Forms starts at $99 per month (or $83 per month billed annually). The Suite starts at $299 per month ($250 per month annually). Enterprise is custom.

5. Paperform

Paperform takes a different approach to online forms by blending them with landing-page-style design. Instead of forcing you into rigid form layouts, it lets you create fully customized pages where text, images, videos, and form fields flow naturally together. This makes Paperform especially appealing for creators, agencies, and small to midsize businesses that want their forms to feel like a seamless part of their brand experience rather than an embedded widget.

The platform supports some e-commerce features right out of the box. You can sell products, subscriptions, event tickets, or services directly from your forms using built-in payment integrations for Stripe, PayPal, Square, and more. Its calculation fields and conditional logic allow for complex pricing setups, such as bulk discounts, subscription tiers, or optional add-ons that adjust totals in real time.

On the AI side, Paperform has introduced several tools designed to speed up both creation and analysis. The AI Form Creation feature can generate a fully structured form from a short text description, while the AI Calculations Assistant helps build complex formulas without needing to write them manually. 

Pros:

• Landing‑page‑style forms with great design control
• Built‑in e‑commerce and subscriptions
• Helpful AI assistants for building and analysis
• Supports multiple payment processors and recurring billing

Cons:

• No permanent free plan (trial only)
• Submission caps by tier
• Lacks some enterprise-level compliance features like HIPAA compliance capabilities in lower tiers

Recommended for: Creators, agencies, and SMBs selling products, bookings, or services via forms.

Pricing breakdown: Essentials $24 per month, Pro $49 per month, and Business $99 per month; unlimited forms; submissions, storage, and advanced features scale by plan; 7‑day free trial. 

6. Cognito Forms

Cognito Forms is a powerful yet affordable option for users who need complex data handling without sacrificing ease of use. It’s a favorite among small businesses, nonprofits, and organizations with specialized data requirements like order tracking, event registrations, or inspection reports. The platform is a great choice for advanced input logic because it has features like repeating sections and tables for multi-row entries, lookup fields to reference existing data, and sophisticated calculations for pricing or scoring.

For organizations in regulated industries, Cognito Forms offers a HIPAA compliance feature on its Enterprise plan, complete with a Business Associate Agreement (BAA) for healthcare providers. Data is encrypted both in transit and at rest, and granular permission controls allow teams to share access without compromising security.

Pros:

• Powerful calculations and repeating sections/tables
• Affordable tiers; good free plan
• HIPAA options and secure handling
• Integrations through Power Automate and Zapier

Cons:

• Design customization is more functional than flashy
• Team features and guests are gated by tier
• No built-in AI assistants (as of August 2025)

Recommended for: Small to midsize organizations that need serious data-processing capabilities, complex calculations, or compliance-ready features without the enterprise-level price tag.

Pricing breakdown: Free (unlimited forms, 500 entries per month). Pro is $19 per month, Team is $39 per month (adds guests and 10,000 entries per month), and Enterprise is $129 per month with unlimited entries.

7. Formsite

Formsite is one of the longest-standing players in the online form builder market, with a reputation for reliability, stability, and solid customer support. While some newer tools focus on flashy design or AI features, Formsite has maintained a consistent focus on delivering dependable, business-grade forms that handle complex workflows without breaking. It’s particularly popular for applications, registrations, and any process that requires users to return later to complete their submission, thanks to its well-implemented save-and-return functionality.

The platform offers a wide selection of ready-made templates covering everything from event signups and surveys to order forms and job applications. You can customize these with conditional logic, multi-page layouts, and result PDFs, so it’s easy to produce polished, professional forms without needing a steep learning curve. 

Integration options are robust, including direct connections to Salesforce, Google Workspace apps, Docusign, Dropbox, and Slack, along with payment processors like Authorize.net and PayPal. Pros:

• Long‑standing reliability with 24-7 support
• Solid integrations and payment gateways
• Save‑and‑return and multipage logic
• Ability to generate polished PDF outputs from submissions

Cons:

• Interface feels dated versus newer tools
• Add‑ons (like advanced PDFs) can increase cost

Recommended for: Organizations that value stability, responsive support, and classic form-building capabilities over cutting-edge design trends.

Pricing breakdown: Personal is $21 per month, Professional is $34 per month, Business is $59 per month, Business+ is $84 per month, and Enterprise is $209 per month; includes a free 14‑day Professional trial and a free level exists with smaller limits.

8. Tally

Tally has earned a reputation as the “freemium powerhouse” of the form builder world, offering the majority of its features completely free under a generous fair-use policy. Designed with simplicity in mind, it combines a minimal, modern interface with surprisingly robust capabilities. This makes it a favorite among startups, independent creators, and small teams looking to keep costs low without sacrificing functionality.

One of Tally’s biggest strengths is its Notion-inspired editing experience. You can create forms by simply typing commands (e.g., “/question” or “/multiple choice”) instead of dragging and dropping elements. This speeds up the form-building process and feels intuitive for users familiar with markdown-style commands. Even with its lightweight feel, Tally supports advanced features like conditional logic, payment collection, file uploads, and calculated fields — all available without upgrading to a paid plan.

Pros:

• 99 percent of features free under fair use
• Simple, fast builder integrated with Notion/Sheets
• Great for startups and creators on a budget

Cons:

• Branding removal and advanced controls require Pro
• Fewer native enterprise controls than legacy suites

Recommended for: Startups, creators, and teams who want generous free features and quick publishing.

Pricing breakdown: Free (most features), Pro is $29 per month, and Business is $89 per month for advanced controls like data retention and email verification.

9. Wufoo

Wufoo is one of the veterans of the form builder industry, having launched in the mid-2000s and later becoming part of the SurveyMonkey (now Momentive) family. Its interface feels more “classic” than modern competitors, but it remains a solid, dependable option for straightforward form building, especially if yours is an organization that wants quick setup, payment integration, and basic analytics without a steep learning curve.

The platform offers a large template gallery with hundreds of pre-made forms for contact, event registration, lead capture, and more. Its drag-and-drop builder is simple (though somewhat dated), allowing you to quickly add fields, set up conditional rules, and embed the form into your website. Wufoo also supports file uploads, multiple-choice fields, and payment processing through PayPal, Stripe, and Authorize.net, which makes it a viable choice for small-scale e-commerce or event ticket sales.

Wufoo’s simplicity is both its strength and limitation — it’s easy to learn and quick to deploy, but it doesn’t offer advanced features like deep workflow automation, AI assistants, or complex approval processes. This makes it best suited for users who need reliable, “old school” web forms that just work without constant configuration.

Pros:

• Simple setup and large template gallery
• Payment integrations and basic analytics
• Backed by SurveyMonkey ecosystem

Cons:

• Legacy UI and fewer modern UX niceties
• Advanced security/branding options are higher‑tier
• Lacks modern AI and advanced workflow features

Recommended for: Small businesses, nonprofits, and teams that want easy-to-build forms with payment capability and don’t need cutting-edge design or automation.

Pricing breakdown: Free (5 forms and 100 entries). Paid annual‑billed tiers include Starter for $16.25 per month, Professional for $33.25 per month, Advanced for $83.25 per month, and Ultimate for $210.25 per month. Monthly billing is also available at higher rates. Feature limits (forms, entries, users, storage) scale by tier. 

10. Zoho Forms

Zoho Forms is part of the larger Zoho ecosystem, which includes 50-plus business apps covering CRM, finance, HR, marketing, and more. For teams already using Zoho CRM, Zoho Books, Zoho Desk, or other Zoho products, it’s a natural choice because of its deep native integrations. This makes it especially appealing for sales, service, and operations teams that want their form submissions to feed directly into their existing business workflows without third-party connectors.

Zoho has also added AI-assisted form generation that can build forms from simple prompts, though the functionality is more limited compared to dedicated AI-first tools. If you’re in an industry with stricter requirements, you’ll appreciate the HIPAA compliance feature available on the Premium tier, along with advanced security options such as field encryption and granular user permissions.

Pros:

• Excellent inside the Zoho ecosystem (CRM, Books, Desk)
• Many payment gateway options
• Multi‑user plans and mobile apps

Cons:

• Pricing/seat structures can feel complex
• UI is utilitarian compared to design‑first tools

Recommended for: Businesses already using Zoho — especially sales, service, and ops teams.

Pricing breakdown: Free plan (1 user, 3 forms, 500 submissions per month). Paid tiers (Basic/Standard/Professional/Premium) add more users, submissions, storage, branding controls, approvals, and HIPAA compliance features on Premium. Exact prices vary by region; see plan comparison for current limits and add‑ons.

A side-by-side comparison

We’ve rounded up the best alternatives, from sleek, design-first platforms to enterprise-ready workflow powerhouses. Here’s a side-by-side comparison so you can look at each of their features, pricing, and capabilities:

Which 123FormBuilder alternative will work for you?

The right form builder for your business depends on more than just price — it’s about finding a platform that matches your workflow and scales to your business needs without fail. If you prioritize a robust feature set and compliance options, a tool like Jotform might be the best fit. For  engaging forms but put design first, Typeform or Paperform could be your go-tos. And if budget is the main driver, Google Forms has great capabilities without a high monthly cost.

Before committing, take advantage of free plans and trial periods to test the platform’s usability, integration compatibility, and scalability with your existing tools. Even small differences in automation, reporting, or design flexibility can have a big impact on efficiency and user experience over time.

Ultimately, every tool on this list can serve as a solid alternative to 123FormBuilder, and the decision comes down to matching their strengths to your specific needs. By defining your must-have features and trying a shortlist of contenders, you’ll confidently choose the solution that will streamline your data collection, improve team workflows, and support your business as it grows.