User Spotlight: How BeastMetals Grew with the Help of Jotform

Right from their shop in Sacramento, California, BeastMetals creates and ships some of the craziest workout equipment in the country.

Owner, Alex Reynaga, started the company a few years ago after he built a piece of equipment for his daughter and others asked her where she got it. After that, the requests started coming in for him to make other custom pieces. And so, BeastMetals was born.

Early Issues

But as the business started to grow, it needed a system that would scale with increasing demand. Alex was taking orders as they came in through social media and his email, but it wasn’t an organized way to manage customer requests.

BeastMetals realized they needed to turn their website into an online store that could collect orders without constant back and forth between potential customers via email and social media.

A Sensible, Easy Solution

Over dinner with a cousin and his wife, Alex set up and embedded an order form created by Jotform directly onto the company website that allows customers to make a purchase or request a customized piece of equipment. The impact has been huge. He gets email notifications when someone submits the form, all of the order details are easier to sort, and the form makes it easier for people to select the exact item they want. Plus, as Alex says, using a real form adds a sense of legitimacy that BeastMetals sorely needed online.

Another huge benefit to adding a Jotform form to the BeastMetals site is that Jotform forms are responsive, meaning anyone who sees a piece of BeastMetals equipment out in the real world can use their phone to purchase their own right there on the spot. Jotform not only simplified the ordering process for Alex and BeastMetals, but also for his customers.

In all, Alex said Jotform has helped increase his business by at least 50 percent. And that’s 50 percent more people that are now getting the workouts of their lives.

Nowadays, BeastMetals is used by heavyweights in the fitness industry, including the 5th strongest man in the world and a former Playboy playmate who opened her own gym. Alex and his busy team ship custom equipment all over the world and act as sponsors of major fitness events. Needless to say, business is good and Jotform is happy to have played its part.

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