Sending surveys to ActiveCampaign contacts
- Sign up to Jotform.
- Select a survey template.
- Add survey questions.
- Authorize your form for ActiveCampaign.
- Embed the survey or send a link in the messages.
Surveying your current or potential customers is a powerful way to gain deeper insights into what your target demographic wants and needs. What do people like and dislike about your products or services? What features are a priority when customers are ready to buy?
One efficient way to gather this valuable information is by sending an ActiveCampaign survey. ActiveCampaign is a CRM (customer relationship management) software. The service provides a full range of tools to help you connect and engage with your audience. Not only can you organize and track your customers’ activities, but ActiveCampaign also provides simple solutions for email marketing, marketing automation, and more.
It’s easy to create an ActiveCampaign survey to send to your list. No-code tools and simple integrations enable you to customize this process so you can gather valuable insights about your audience.
Getting started with ActiveCampaign
ActiveCampaign offers a free trial, so you can test-drive the service before deciding to buy a subscription. The trial is a great way to send your first ActiveCampaign survey. Then, you can sign up for a paid membership. They offer various price points to choose from depending on the size of your list and desired features.
You’ll need to import your customer information, such as names and email addresses, or you can use ActiveCampaign to start building a list from scratch if you’re just getting started.
Pro Tip
Jotform makes it easy to create insightful surveys in just a few minutes. Try our free ActiveCampaign integration to combine the power of CRM and digital survey forms.
Designing an ActiveCampaign survey
While ActiveCampaign doesn’t offer a survey creation tool, you can choose a preferred third party integration to design the survey. Then, you just need to embed or link the digital survey form in your ActiveCampaign email or campaign.
Jotform’s free online survey maker includes hundreds of survey templates, with simple user tools to customize your survey format and questions. The process is easy:
- Sign up for a free Jotform account.
- Select a survey template.
- Add your preferred survey questions.
- Authorize your form for your ActiveCampaign account.
- Embed the survey or send a survey link in your ActiveCampaign messages.
Survey integrations allow you to use ActiveCampaign to send communications to your customers and collect feedback at the same time. Plus, Jotform has opt-in forms and other features to add new subscribers to your ActiveCampaign email lists automatically!
Choosing effective survey questions
The quality of your survey questions will have an undeniable impact on the quality of data you collect from survey participants, so make sure you get valuable answers by asking questions that are most relevant to the topic you’re exploring.
Focus these questions on topics that give you insights into sales trends, product preferences, and customer satisfaction. For example, you won’t gain much understanding asking about customers’ favorite meals if you aren’t in the food or restaurant industry. So instead, choose questions that are relevant to your business and industry.
You might ask questions like these:
- What is your age?
- Why did you choose our product/service?
- What are your favorite product features?
- What features would you like to see in the future?
- How long have you been using our product?
- How often do you use this service?
- How would you rate your overall satisfaction with this product?
Sending an ActiveCampaign survey
To send an ActiveCampaign survey, you first need to design the survey using a third party tool, such as Jotform, SurveyMonkey, or Typeform. Then, copy and paste the survey link or embed code into your ActiveCampaign message when your survey is ready to go.
ActiveCampaign and Jotform are two tools that go hand in hand. When customers start responding to the survey through your campaign, you can view results using Jotform Tables to gather valuable insights from the responses. Review these survey responses to level up your marketing campaigns, improve customer service, or focus on product development.
Integrating Jotform and ActiveCampaign
Thanks to Jotform’s integration with ActiveCampaign, you can build surveys with Jotform to send to your current contacts through ActiveCampaign. Plus, these tools allow you to collect more opt-ins for your ActiveCampaign lists, helping to expand your reach to existing and potential customers.
Pick a Jotform survey template, add your questions, and send it out to your customers. Using surveys through ActiveCampaign is a great way to improve your business performance by gaining more insight into what your customers want.
Photo by Mikhail Nilov
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