Detect Instagram Comments and Automate Replies

Hi there,

We're looking at running a sweepstake contest for our company, and we're getting Jotform as the entry form. I was just wondering if Jotform does any automation in terms of Instagram comments?

For example:

1) We post our Instagram giveaway online, and one of the requirements will be: comment GIVEAWAY

2) Each person who comments GIVEAWAY, there is an automation that will DM them our Jotform link to enter the contest.

Is that something that Jotform can provide?

Thanks kindly,

Claire

Hi Claire,

Thanks for reaching out to Jotform Support. Currently, Jotform doesn't support automation outside its own platform and isn't able to detect Instagram comments or send DMs directly. As a workaround, you can use third-party tools like ManyChat, which can monitor Instagram comments and automatically send them a direct message. You can include the link to your Jotform entry form in that automated DM.

Reach out again if there’s anything else we can help you with.

Hi Claire_Garcia,

We’re excited to introduce Instagram Agent—your smart AI assistant for managing Instagram interactions, tailored to your unique communication style.

With Jotform’s Instagram Agent, you can connect your Instagram Business account to an AI-powered assistant that learns from your bio, posts, and DMs to mirror how you communicate. Whether you’re replying to customer inquiries, engaging with followers, or managing comments and Story replies, Instagram Agent helps you respond faster and more efficiently.

You’ll always stay in control—it’s easy to view conversations and jump in whenever you want, while letting AI handle routine replies.

Getting started is simple. In just a few steps, your Instagram Agent will be ready to send replies. You can connect it to an existing AI Agent or create a new one using the Instagram Agent Creation Module. Here’s how to get started:

1. In Agent Builder, in the blue navigation bar at the top of the page, click on Publish.
2. Then, in the menu on the left side of the page, click on Instagram Agent. 
3. Now, click on Log in with Instagram. 
4. If your Instagram isn’t open on your device, you’ll need to authenticate and log in to your account. To do that, enter your login credentials and click on Log In. 
5. Once you enter your login info, it’ll ask for a code sent to your Instagram account’s email. Enter the code and click on Continue, or click on Try Another Way to approve the login from another device.
6. Now, go back to Instagram Agent and click on Log in with Instagram again. 
7. In the Instagram Integration window that opens, click on Allow. 
8. After connecting your Instagram Business account, choose which sources your Instagram Agent should learn from—your Bio, Posts, DMs, or all of them—and then click on Next.
9. After your Instagram Agent learns from your Instagram account, it’s ready to use. Just click on Complete to connect it. 

The Instagram Agent page gives you several ways to manage it. Want to explore your options? Here’s how:

1. In the Connected Account section, on the right side of your Instagram Business account, click on the Three Dots icon. 
2. Then, in the Dropdown menu that opens, select one of the options: Pause, Train Agent, Knowledge Base, Agent Persona, or Disconnect Account to manage your Instagram Agent.
3. In the Agent Abilities section, toggle your Instagram Agent’s abilities on or off to choose where it will reply. You can enable Reply to DMs, Reply to Comments, Reply to Stories, and Reply to Mentions. Each feature has its own settings—click on the Gear icon next to the toggle to edit them.
4. In the Agent Summary section, click on View Conversation to see your Instagram Agent’s conversations. 
5. To answer manually, in Conversations, click on Take Over at the bottom.

Give Instagram Agent a try and let us know if you have any questions.