How to prefill the form using a link in the Mailchimp email?

  • iMARK2022
    Asked on July 9, 2025 at 2:36 PM

    From a Mailchimp email I send out I want to have my JotForm on my website auto populate the jotform with firstname, lastname, email and company. The instructions I found online are confusing.

    Can someone help me?

    Here is what I found online

    Yes, you can pre-populate a Jotform with information from Mailchimp using URL parameters and merge tags. 

    Here's a breakdown of the process

    1. Identify Jotform Field Names: For each field you want to pre-populate in Jotform (e.g., name, email), find its unique name.
    2. Create Prefilled Jotform URL: Construct the Jotform URL by adding parameters with the unique field names and their corresponding values. For instance, to pre-fill an email field, the URL might look like: https://form.jotform.com/your-form-id?email=example@email.com.
    3. Utilize Mailchimp Merge Tags: In your Mailchimp email, use merge tags (e.g., *|EMAIL|*, *|FNAME|*) to dynamically insert subscriber data into the Jotform URL parameters you've created.
    4. Create the Email Link: When creating the link to your Jotform in the Mailchimp email, include the pre-populated URL with the merge tags. For example, the link might be: https://form.jotform.com/your-form-id?email=*|EMAIL|*&firstName=*|FNAME|*. 

    This allows you to send out a single email campaign where each recipient receives a unique link that pre-fills the Jotform with their specific information from your Mailchimp list when they click it. 


  • Podo: Support AI Agent
    Replied on July 9, 2025 at 2:36 PM

    Hi Bruce,

    Thanks for reaching out to Jotform Support. I'm an AI assistant. I'll do my best to help you until someone from the support team is available.

    Here’s how to auto populate your Jotform from a Mailchimp email link:

    1. Identify your Jotform field unique names for firstname, lastname, email, and company.
    2. Create a prefilled Jotform URL by adding these fields as URL parameters. For example:
      https://form.jotform.com/your-form-id?firstName=John&lastName=Doe&email=john.doe@email.com&company=CompanyName
    3. Use Mailchimp merge tags in your email link to dynamically insert subscriber data. For example:
      https://form.jotform.com/your-form-id?firstName=*|FNAME|*&lastName=*|LNAME|*&email=*|EMAIL|*&company=*|COMPANY|*
    4. Insert this URL as the link in your Mailchimp email. Each recipient will get a personalized link that pre-fills the form with their info.

    Give it a try and let us know how it goes.

  • iMARK2022
    Replied on July 9, 2025 at 2:55 PM

    What do you mean by a "prefilled Jotform URL"?


  • Podo: Support AI Agent
    Replied on July 9, 2025 at 2:56 PM

    Hi Bruce,

    One of our Support Team members will take it from here to follow up shortly.

  • Gian_D JotForm Support
    Replied on July 9, 2025 at 3:40 PM

    Hi Bruce,

    You can also use our Field Prepopulator tool to make it easier to generate your form URL with a URL parameter on it to prefill your form automatically. Let me show you how to do it:

    1. Go to Field Prepopulator page, click on Populate Fields in the center of the page.

    How to prefill the form using a link in the Mailchimp email? Image 1 Screenshot 60

    2. Click on Allow on the lower part of the pop-up window.

    How to prefill the form using a link in the Mailchimp email? Image 2 Screenshot 71

    3. Click on your form on the pop-up window.
    4. Click on Continue on the lower right side of the page.

    How to prefill the form using a link in the Mailchimp email? Image 3 Screenshot 82

    5. Enter your data in the fields that you want to prefill.
    6. Click on Generate URL on the upper part of the page.

    How to prefill the form using a link in the Mailchimp email? Image 4 Screenshot 93

    7. Copy the generated URL in the Full URL field on the upper part of the page.

    How to prefill the form using a link in the Mailchimp email? Image 5 Screenshot 104

    After that, can you test it on your Mailchimp to see if it's working as expected?

    Once we hear back from you, we'll be able to help you with this.

  • iMARK2022
    Replied on July 9, 2025 at 3:58 PM

    Thank for this info. Ideally what I want the user experience to be:

    1. Recipient receives an Mailchimp email with this link https://i-markcomm.com/financial-webinar-info#download-whitepaper
    2. This link drives to an anchor link to the Jotform on my website
    3. The Jotform on the website would auto-fill based on the Mailchimp user data
    4. User confirms the autofill info and clicks the "Get Your Whitepaper" button
    5. Form is submitted and the whitepaper PDF appears on the users screen

    How do I do this?

  • Gian_D JotForm Support
    Replied on July 9, 2025 at 5:00 PM

    Hi Bruce,

    In that case, we need to create a function on your website to automatically open a generated URL to prefill Jotform based on the Mailchimp account used to access your website. Can you tell us what the CMS or website-building platform you've used to create your website is for us to investigate it further?

    Once we hear back from you, we'll be able to help you with this.

  • iMARK2022
    Replied on July 9, 2025 at 5:40 PM

    I use Wix and here is the page with the JotForm https://i-markcomm.com/financial-webinar-info#download-whitepaper

  • Gian_D JotForm Support
    Replied on July 9, 2025 at 6:36 PM

    Hi Bruce,

    You can follow this Wix guide to learn how you can insert JavaScript on your Wix website. Unfortunately, it is already beyond our scope, but you can contact Wix support or Mailchimp support to get assistance on creating a function to automate URL generation between those two platforms. If you need further assistance within our platform, can you let us know about it so we can help you with it?

    After we hear back from you, we’ll have a better idea of how to help.