7 best AI market research tools in 2025 for smarter business decisions

Market research tools powered by artificial intelligence (AI), including AI Agents, provide a significant competitive edge by delivering insights with unprecedented speed, accuracy, and cost-efficiency. From automating complex data analysis to predictive modeling, these solutions are a must-have for many businesses today.

With the help of AI, you can move beyond traditional, cumbersome, and costly market research and unlock more strategic, actionable business intelligence — even if you aren’t a research pro.

Below, I’ll guide you through the best AI market research tools to make your studies smarter and more impactful across a variety of use cases.

Top AI Market Research Tools: Comparison Table

AI-driven tools analyze large datasets, predict trends, and automate insights — delivering more accurate and actionable market research. Before we dive into the details of the tools that do this incredibly well, here’s a quick-glance comparison table to help you see how they stack up.

7 Best AI Tools for Market Research in 2025

Now let’s take a closer look at some of my favorite AI market research tools. I tested most of the tools below to give you a firsthand account of their strengths and features. For those with enterprise deployments, I instead combed through user reviews, Reddit threads, and public demos (where available) to get a feel for each.

1. quantilope

quantilope offers a fully automated platform that simplifies the entire research lifecycle. Users rave about both the user-friendliness and the quality of customer support. quantilope also seamlessly integrates advanced methodologies including A/B testing, total unduplicated reach and frequency (TURF), conjoint analysis, and MaxDiff analysis — all of which you can set up and run with just a few clicks.

The built-in AI copilot, quinn, guides you from drafting survey questions to generating final reports, making it easier for anyone to design and conduct sophisticated consumer research. It can suggest the best question formats and automate data analysis, before presenting the findings in a polished, interactive dashboard. It’s like having a research expert built directly into the platform.

• Best for: Automated end-to-end research
• Developer: quantilope
• Key features: Automated survey programming and deployment; quinn AI assistant; AI-driven data visualization and insight reports; real-time, shareable dashboards
• Pros: Fast results; complex research methods; accessible for non-experts
• Cons: Not built for smaller research projects (or budgets!); built for enterprise, and the pricing structure reflects that; some users report that the interface can be overwhelming for non-research pros, while others weren’t impressed by the data visualizations on offer
• Plans/pricing: Contact quantilope for custom pricing options
• G2 rating: 4.3/5

2. GWI Spark

GWI Spark is a powerhouse for understanding your target audience on a deep, human level. It taps into a massive, ongoing global survey to provide rich demographic and psychographic data. Where it truly shines, though, is in its AI-powered audience segmentation — allowing for hyper-personalized marketing.

The Spark feature functions like a typical AI chatbot, with tons of suggested prompts to get you started and help you get the hang of using it. I asked the chatbot to tell me about the differing reasons Gen X and Millennials use social media, and it offered five simple bullets. I could explore each further by clicking “Expand insight” to see the actual data, sources, and more.

• Best for: Audience segmentation
• Developer: GWI
• Key features: Access to a global panel of consumer data, AI-powered tools for identifying and building audience segments, detailed consumer personas and journey mapping, real-time trend analysis and tracking
• Pros: Large and detailed global dataset; familiar, conversational AI chatbot
• Cons: Can be time-consuming to build a highly customized audience from scratch; the platform is primarily designed for analyzing GWI’s proprietary dataset and isn’t built to import and analyze your company’s internal sales or customer relationship management (CRM) data
• Plans/pricing: Free plan available; paid plans start at $150 per user per month
• G2 rating: 4.4/5

3. Perplexity AI

Perplexity AI works like a conversational search engine, using AI to deliver direct, cited answers to complex questions. It’s great for initial exploratory research, allowing you to get up to speed on any topic without having to wade through endless search results.

It’s a great option for quick-turnaround research tasks, too. For example, I asked Perplexity to tell me about the current state of AI-based predictive analytics, and it provided a comprehensive summary with — crucially — clear links to original sources and in-line citations. It’s also a fantastic brainstorming partner. The conversational experience helps spark new ideas and explore different angles on a topic, making it feel almost like you have a research assistant right there with you.

• Best for: Conversational research
• Developer: Perplexity AI
• Key features: Conversational search interface for natural language queries; direct, source-cited answers; ideal for exploratory research and brainstorming new ideas
• Pros: Concise, well-cited answers; intuitive conversational interface
• Cons: Perplexity can “hallucinate” and misrepresent information from a source; the quality of Perplexity’s answers is entirely dependent on the quality of the information available online, and it may struggle with topics that aren’t as well documented on the web
• Plans/pricing: Free plan available; paid plans start at $20 per month
• G2 rating: 4.7/5

4. Crayon

Crayon is a dedicated competitive intelligence platform that gives you a real-time view of your competitors’ activities across the web. It uses AI to track everything from website changes and pricing updates to marketing campaigns and content publishing.

I found it super easy to set up trackers for a handful of companies (I went with Microsoft, Apple, and Samsung), and Crayon’s AI — called Sparks — automatically ranked and surfaced the most important intel. You’ll get notified if a competitor launches a new product, for example, or changes their pricing model. You can also see any related messaging changes and landing pages in one place.

What makes Crayon so powerful is this: It doesn’t just show you what competitors are doing — the platform’s AI-powered insights tell you why that matters and what you can do about it. It’s what really separates Crayon’s competitive intelligence from, say, setting a Google alert that bombards your inbox with every tiny mention of your competitors in no particular order.

• Best for: AI-based competitor analysis
• Developer: Crayon, Inc.
• Key features: Real-time tracking of competitors’ digital footprint, AI-powered analysis and actionable insights, customizable dashboards and battlecards
• Pros: User-friendly interface, comprehensive real-time intelligence feed
• Cons: Data volume and features may be overwhelming; enterprise price point; its focus on publicly available digital intelligence is the main limitation — it can’t track offline marketing campaigns, for example, or internal company news
• Plans/pricing: Contact Crayon for custom pricing options
• G2 rating: 4.6/5

5. Speak AI

Speak AI specializes in transcribing and analyzing unstructured data from audio, video, and text sources. By applying machine learning in market research, it uncovers themes, sentiment, and key entities from qualitative data that would otherwise be difficult to analyze at scale.

When I uploaded a recording of an interview with a subject matter expert (a 29-minute video), the platform gave me an accurate transcription in just a few minutes. From there, its AI-powered analysis automatically identified recurring topics and visualized the emotional sentiment of the conversation. If you have audio or video customer interviews, Speak AI can quickly highlight common pain points and feature requests, for example, without you having to manually comb through hours of recordings.

• Best for: Audio and video research and analysis
• Developer: Speak AI Inc.
• Key features: Automated transcription for audio and video files; AI-powered text analysis with sentiment and topic recognition; named-entity recognition (NER) to identify key people, brands, and products
• Pros: Highly accurate transcription and analysis, saves a ton of time over manual qualitative coding
• Cons: May struggle with poor quality audio, heavy accents, and cross-talk between speakers; the analysis is only as good as the input data, and while it can identify themes and sentiment, it may miss the deeper, nuanced context that a human analyst can provide
• Plans/pricing: Free plan available; paid plans start at $15 per month
• G2 rating: 4.9/5

6. Zappi

Zappi is designed for trialing new ads and products with real consumers. It uses AI to automate the testing process and deliver predictive insights, helping you validate creative and product decisions. But the platform’s AI analysis doesn’t just tell you which version wins — it offers in-depth diagnostics on why that version resonated and which elements drove emotion and brand appeal.

With the emphasis on iterative testing, Zappi offers automated, standardized research protocols. That’s great for speed and probably sufficient for creative and message testing, but some users note it also makes Zappi decidedly less customizable than other AI market research tools.

• Best for: Ad and innovation testing
• Developer: Zappi
• Pros: Super speedy feedback, predictive analytics
• Cons: Highly structured, less flexible and customizable research methodologies; this is a specialized tool for ad and innovation testing, not an all-in-one market research platform; insights are tied to Zappi’s specific consumer panel, which may not perfectly align with every niche audience
• Key features: Automated testing for ads, product concepts, and packaging; access to a global consumer panel; AI-powered recommendations and predictive analytics; normative data benchmarks to compare performance
• Plans/pricing: Contact Zappi for custom pricing options; pricing includes a platform fee, research credits, and optional service add-ons
• G2 rating: 4.5/5

7. Brandwatch

Brandwatch is well known for its social listening and consumer intelligence. It leverages AI to monitor and analyze conversations from millions of online sources — including social media, blogs, forums, and reviews — making it an essential tool for managing your brand reputation and big data analytics for marketing.

With Brandwatch, you can monitor the online conversation in real time. The platform’s dashboards make it easy to track brand mentions, gauge overall public sentiment, and spotlight influencers talking about your brand or product. The image analysis feature can even catch when your logo appears in images on the web.

While the software is a mainstay of the category, some users do report issues processing large amounts of data. Users also mention that TikTok and LinkedIn listening lags behind other social media sites.

• Best for: Social media listening
• Developer: Cision
• Key features: Real-time social media and web monitoring, advanced sentiment and emotion analysis, AI-powered image analysis and trend detection
• Pros: Comprehensive coverage of online and social media data, AI-powered alerts for real-time brand management
• Cons: Misinterpretation of nuanced language like sarcasm or slang; analysis is limited to public online conversations, so it misses insights from private communities (like WhatsApp or Discord) and offline discussions
• Plans/pricing: Contact Brandwatch for custom pricing options
• G2 rating: 4.4/5

How to choose the right AI market research tool

Choosing the right AI market research tool depends on your specific needs. Consider the following criteria:

• Data source accuracy and reliability: Evaluate where the AI tool pulls its information from and how it ensures the data is current and unbiased.
• Predictive capabilities: Consider the tool’s ability to forecast market trends, consumer behavior, and potential shifts in the competitive landscape — not just analyze historical data.
• Integration with existing platforms: Look for seamless integration with your current tech stack — including your CRM, analytics platforms, and marketing automation tools — to streamline your workflow.
• Ease of use: Opt for a tool with an intuitive interface and a manageable learning curve to ensure your team can (and will!) adopt and use it effectively.
• Cost-effectiveness: The tools in this space run the gamut from free plans to $10,000-plus enterprise deployments, so it’s vital to find a solution that fits your budget.

Above all, it needs to suit your business goals — whether that’s real-time analytics, competitor tracking, or predictive modeling.

Streamline your market research with Jotform AI Agents

AI-powered tools aren’t just a nice-to-have — they’re a must-have for any business looking to stay competitive. No matter if you’re a marketing professional, a content strategist, or a business analyst, there’s a tool on this list that can help you work smarter and make better decisions.

But while AI-powered insights drive better decision-making, efficient data collection remains essential. Jotform offers a powerful suite of market research survey tools in the form of AI agents — such as the Market Research Survey Agent — to help businesses gather, analyze, and interpret insights effectively. With customizable templates, automated survey distribution, and advanced data analysis tools, Jotform simplifies the research process.

There’s also the Survey Project Specialist AI Agent, which enhances survey creation by automating the gathering of project requirements — ensuring optimized, targeted research efforts. Whether it’s a customer feedback survey, product testing questionnaire, or competitor analysis, Jotform provides the tools to make AI-powered market research even more effective. Get started for free today.

Photo by Jason Briscoe on Unsplash