Top 9 Gorgias alternatives in 2025

The rise of AI has transformed the way brands and consumers interact. The majority of Gen Z and millennial customers use chatbots and prefer self-service options, because these allow them to resolve issues online, 24-7. 

This behavior change brings benefits for businesses: Chatbots can take on tasks typically completed by humans, accelerate the speed of customer responses, serve customers 24-7, and let employed team members add value where it is truly needed.

You can only achieve these perks with a reliable customer support tool that serves both businesses and customers.

Gorgias is just one example among the best customer support tools; however, there are many alternatives.

I explored nine Gorgias competitors, and here I’ll share my experience and describe what they do, their best uses, pros and cons, key features, pricing, and G2 ratings, so you can make the right choice for you and your customers.

What is Gorgias? 

Gorgias is a customer support and help-desk solution for e-commerce businesses. It’s an excellent solution and is known for its outstanding customer support team. 

I’ve used Gorgias on a Shopify website where I managed marketing, per a recommendation from Shopify Plus.

Despite its strong e-commerce focus and excellent service, some businesses find Gorgias’s limitations push them to explore alternatives.

Why look for Gorgias alternatives?

Some reasons people look for Gorgias alternatives include

• Pricing: Gorgias charges based on ticket volume rather than just user seats. 
• Reporting and analytics: These have gaps compared to Gorgias’s competitors.
• Scalability issues: You could face scalability issues as ticket volumes grow across multiple stores or channels. 

Key features to look for in a Gorgias alternative

When considering a Gorgias alternative, consider all the features you need and balance them against the costs.

Here are some key features to consider:

Omnichannel support

In 2025, customers expect to have options when it comes to channels where they can reach you: email, live chat, SMS, WhatsApp, and social media platforms such as Facebook Messenger and Instagram Messenger. 

If you’re serving customers across multiple channels, you’ll benefit from a platform that unifies all of them on a single dashboard.

Automation

It’s fair to say your chosen chatbot must include AI and automation.

Why?

Because if it doesn’t, your team will waste time on small tasks instead of adding human value where it’s most beneficial.

AI and automation will

• Save time by handling repetitive tasks
• Send high-quality responses to FAQs
• Gather the information your team needs for next steps
• Send data directly to integrated tools like your CRM, putting all the data in one place

Robust reporting

Reporting shows you what’s working, when AI agents perform well, and when they don’t. Look for platforms with customizable dashboards and reports that go beyond ticket counts, helping you measure agent performance, customer satisfaction, and resolution times.

Integrations with e-commerce platforms

It’s not a luxury for your AI agent to integrate with your e-commerce platform — it’s a must. E-commerce integrations let your AI agent access data that supports conversations. 

For example, the chatbot will have

• Order lookups
• Refund processing
• Customer history 

Pricing flexibility

One of the reasons many businesses explore alternatives is Gorgias’s app pricing. Gorgias charges by ticket volume, which makes costs unpredictable as the volume of customer enquiries increases. Alternatives, such as Jotform, with seat-based and/or flat-rate pricing, often provide more control over support budgets.

Training

When researching the best Gorgias alternatives, I spoke to Sherridan Mills, commercial director at Clear, an e-commerce growth agency.  

Mills brings over 14 years of experience in e-commerce, marketing, and client strategy. When asked about chatbots and key features, she said, “A successful chatbot is more about the user experience and the setup, rather than the platform itself.

“The best live chat I’ve ever used is Holiday Extras, and it’s not necessarily the functionality but the time Holiday Extras has invested in training the tool and balancing the option of live chat alongside human operators. 

“On their help page, they use language like, ‘You can start a live chat. If your query needs a personal touch, we’ll provide you with a direct phone number to connect with a real person.’”

I agree with Mills. Using a chatbot feels good for users only when they know they can reach a human if needed.

Although we’re seeing a rise in customer fulfillment from using chatbots, especially for younger generations, 50 percent of people still prefer a human connection over an AI chatbot, according to a Karana study.

What does this mean for brands? It’s critical to find a solution that bridges the gap between AI and human interaction.

Excellent customer support

Excellent customer support is invaluable if you’re starting with a new chatbot. Gorgias is good, but so are many other tools listed in this article.

Gorgias alternatives: A quick comparison

In this article, I’ve included nine of the best Gorgias alternatives, including my direct experience with the tools where it’s relevant.

Before we get into the details of each tool, here’s a glance at the comparisons.

	Jotform AI Agents	HubSpot’s Chatbot	Zendesk	HelpDesk	FreshDesk	Kindly.ai	Shopify Inbox	Kustomer	Tawk.to
Best for	No-code solutions with a powerful multi-agent dashboard	Teams using HubSpot CRM	Fast-growing teams or enterprises with complex support needs	Small to mid-sized businesses	Budget-friendly help desks with AI automation	Companies without in-house customer support	Smaller stores using Shopify	High-volume support teams	Businesses exploring customer support tools or simple live chat solutions
G2 Rating	4.7	4.4	4.3	4.6	4.5	4.9	4.4	4.4	4.5
Starting Price	$34/month	$0/month	$19/month	$29/month	$0/month	Unknown	$0/month	$89/month	$0/month
Free trials or demos available?						Unknown

The 9 best Gorgias alternatives in 2025

1. Jotform AI Agents: Best for no-code solutions with a powerful multi-agent dashboard.

Jotform AI Agents transforms your forms into dynamic, conversational experiences in the form of a chatbot that works across multiple channels.

You can train Jotform AI agents with your internal data through any medium you choose. For example, you can upload your knowledge base, train the agent on videos or blogs, or provide the questions your customers ask along with the answers.

What sets Jotform apart as a Gorgias alternative is the combination of Jotform AI Agents and Jotform Tables. Together they provide businesses with a front-end chatbot-like experience that encourages users to provide accurate data, which can be automatically added to an efficient back-end management system.

There are more than 300 templates (including 13 CRM-specific table templates), allowing businesses to track inquiries and monitor payments.

Teams using Jotform tables can

• Customize columns in Jotform tables
• Create different views
• Track and manage incomplete payments
• Embed data views on their websites

This video shows a Jotform AI agent demo on a Shopify website:

Watch on youtube

Key features:

• No-code solutions, so anyone can get started. It’s easy to set it up; just copy and paste the auto-generated code into the page where you want the chatbot to appear.
• Extensive options for training agents, which is crucial if you want to provide a good user experience (UX) to those who use your chatbot.
• Omni-channel support within one dashboard, so your team can manage all of your chatbots from one place.

Pros:

• Extensive agent library with pre-customized templates. Jotform’s AI Agents directory includes over 1,000 examples, including specialized customer service & support AI agents and a Customer Service Feedback AI Agent.
• Human agents can take over anytime. Simply log in to your account to access and start chatting! The takeover chat functionality ensures that customers who need to speak with a human can access them.

Cons:

• As with any chatbot, there will be a learning curve as you become familiar with the software.
• The cheapest package is Jotform-branded, and you need to pay extra for the white label solution.

Plans/Pricing: Jotform’s AI agents offered tiered pricing with boundaries around generous numbers of agents and monthly conversations.

Jotform packages are tiered:

• Bronze: $34 per month, billed annually
• Silver: $39 per month, billed annually
• Gold: $99 per user/month, billed annually

G2 rating: 4.7/5

2. HubSpot’s Chatbot: Best for teams using HubSpot CRM

HubSpot’s Chatbot is part of its CRM and customer service package. 

I’ve always liked the functionality HubSpot offers using its own chatbot.

The following screenshot shows how easily you speak with a human representative from HubSpot. I have tested this by clicking the Chat with sales button, and the chatbot immediately connects you.

Key features:

• Customize your chatbot to ask specific questions with a workflow, ensuring your teams receive the information they need to assist with processes such as lead qualification and lead scoring.
• Integrations with HubSpot CRM let your chatbot contextualize and personalize chats using customer data stored in the CRM. 

Pros:

• Seamless integration with the broader HubSpot platform.
• No-code builder makes setup simple.
• Provides context-rich interactions since chat data lives in the CRM.

Cons

• Pricing can become high as you scale into premium HubSpot plans, but you can get started for free.
• Works best for teams already using HubSpot, but HubSpot Chatbot is a great addition to any tech stack.

Plans/Pricing: Start for free, but you might eventually need a starter customer platform, which is $9 per user per month.

G2 rating: 4.4/5

3. Zendesk: Best for fast-growing teams or enterprises with complex support needs.

Zendesk is one of the most established names in customer support software. It’s trusted by thousands of businesses, including large enterprises, such as hotels and airlines worldwide. 

Unlike Gorgias, which is heavily e-commerce-focused, Zendesk offers a full-featured omnichannel help desk supporting email, live chat, voice, social media, and messaging apps all from one platform. 

Key features:

• It’s highly customizable to fit complex workflows.
• Strong analytics and reporting features enable teams to analyze data effectively.

Pros:

• As a scalable platform, it can grow endlessly and support the largest businesses.
• Zendesk claims that its AI can automate up to 80 percent of interactions, allowing your team to focus on important tasks. 

Cons:

• Training can be an upward learning curve, primarily due to the interface, which is less intuitive than simpler alternatives.

• Complex feature set that might be overwhelming. 
• Useful features require higher-tier plans, which might elevate the costs beyond what is affordable for some.

Plans/Pricing: Zendesk’s pricing can be quite steep compared to that of smaller competitors. 

• Support Team: $19 per agent per month
• Support Professional: $55 per agent per month
• Support Enterprise: $115 per agent per month

G2 rating: 4.3/5

4. HelpDesk: Best for small to mid-sized businesses

HelpDesk is a ticketing system built to simplify customer service for small and mid-sized businesses, letting you manage messages from many channels in one place. 

The following screenshot from HelpDesk’s product shows some key features, including the following details:

• Customer using the ticketing system
• Subject of the inquiry
• The agent dealing with the request
• Status
• Last message

Key features:

• Shared inbox where teams can manage requests and collaborate on responses.
• Ticket tagging keeps conversations organized.
• Canned responses and automation rules provide quick answers to queries.

Pros:

• HelpDesk integrates with key platforms like Slack, Zapier, and e-commerce platforms.
• Customer support managers benefit from reporting dashboards that track performance and response times.

Cons:

• Less feature-rich than enterprise HelpDesks like Zendesk.
• Limited built-in AI compared to Zendesk.
• Limited omnichannel support and reporting compared to enterprise solutions like Zendesk.

Plans/Pricing: You can try HelpDesk for free for 14 days.

• Team: $29 per user per month, billed annually
• Business: $50 per user per month, billed annually
• Enterprise: Offers custom pricing solutions depending on needs

G2 rating: 4.6/5

5. FreshDesk: Best for budget-friendly help desks with AI automation.

Freshdesk by Freshworks is a cloud-based help-desk solution that balances ease of use and powerful automation. It offers ticketing, self-service portals, and AI-driven features, such as Freddy AI.

Key features:

• AI agent studio, where you can build and deploy agents that resolve customer queries.
• Freddy AI co-pilot and smart replies that draft replies, summarize chats, and translate foreign messages in real-time.

Pros:

• KPIs and reporting are tracked in real-time dashboards.
• Omnichannel dashboards show all your chats in one place.

Cons:

• Costs can rise quickly on paid plans.
• Reporting isn’t as customizable as Zendesk’s, and reviewers have found reporting to be too limited for their needs.

Plans/Pricing: FreshDesk offers a free plan for only two ages (Jotform offered five). After that, there are tiers:

• Growth: $15 per agent per month, billed annually
• Pro: $49 per agent per month, billed annually
• Pro + Copilot: $78 per agent per month, billed annually
• Enterprise: $79 per agent per month, billed annually

G2 rating: 4.4/5

6. Kindly: Best for companies without in-house customer support

I’ve included Kindly.ai in this roundup because, unlike other Gorgias alternatives, it’s a fully AI-powered chatbot. That is, human operators can’t take over the chat if the need arises. 

Key features:

• AI-powered chatbots with natural language understanding. 
• Multi-channel support in over 100 languages.

Pros:

• Solutions for specific use cases such as e-commerce, telecommunications, logistics and delivery, media and streaming, consumer services, and hospitality and air travel.
• Easy-to-deploy chatbots with intuitive setup.
• Reduces repetitive customer queries without needing human input.

Cons:

• Narrower feature set compared to full helpdesk platforms.
• Limited advanced reporting compared to Zendesk or Freshdesk.

Plans/Pricing: Kindly does not provide pricing on its website. You need to get a demo to find out.

G2 rating: 4.9/5

7. Shopify Inbox: Best for smaller stores using Shopify

Shopify Inbox is a strong competitor to Gorgias. It’s Shopify’s own customer messaging tool, designed to help merchants manage conversations with customers directly from their Shopify dashboard. 

You can play with the chatbot using Shopify’s demo store:

Key features:

• Respond to customer questions, share discount codes, recommend products, and even track conversations that lead to sales.
• Chat from multiple messaging services, including the store’s chat widget or email.

Pros:

• It’s linked to your Shopify store, so customer and order details appear right alongside the chat.
• Completely free for Shopify merchants, which can be highly desirable for small businesses.

Cons:

• Very limited functionality with basic customer service requirements.

• Only available for Shopify users and not designed for scaling.
• Lacks advanced help-desk functionality, such as ticketing and reporting.

Plans/Pricing: Free for Shopify users.

Ratings: This tool has a rating of 4.4/5 on G2, and a rating of 4.7/5 in the Shopify App Store.

8. Kustomer: Best for high-volume support teams

Kustomer is an AI-powered CRM that uses advanced AI to serve customers efficiently.

Key features:

• Timeline-based customer view instead of ticketing, which gives operators and customers a holistic view of their experience from purchase to conversations and order updates.

Pros:

• Customer-first design, which makes it highly personal for customers and easy to use for operators.
• Unites all customer data into one view as part of the timeline for easy viewing.

Cons:

• Complex solution, which may be off-putting due to the learning curve.
• Time-consuming implementation and training to get it working.
• Pricing can be challenging for those who require managed costs.

Plans/Pricing: Kustomer is expensive. There are two main tiers, but you can expand on them with add-ons.

• Enterprise: $89 per seat per month
• Ultimate: $139 per seat per month

Add-ons are $0.60 per engaged conversation and $40 for AI Agents.

G2 rating: 4.4/5

9. Tawk.to: Best for businesses exploring customer support tools or simple live chat solutions

Tawk.to is a popular, free live chat tool, one which I’ve used for years. As a consultant, I’m often persuading clients to try new solutions, like LiveChat and Tawk.to allow businesses to try it risk-free.

Key features:

• Apollo AI bot can answer chats for you, and humans can take over whenever needed. Just log in. You can toggle the automated replies off.
• You can pay someone to answer your chats for $1 per hour if you don’t want to use AI. Read more about that here.

Pros:

• Completely free with unlimited agents.
• Easy-to-use dashboard so you can see key metrics.
• Customizable widget even on the free version, so your chatbot has the look and feel of your brand.

Cons:

• Functionality is basic, which may not suit those who require a more robust solution.
• Free solutions have the Powered by Tawk.to branding, and they cannot be white-labeled unless you pay.
• Limited to live chat, so there are ticketing automations.

Plans/Pricing: Free forever, unless you want to remove the Tawk.to branding for $29 per month.

G2 rating: 4.5/5

Which Gorgias alternative is right for you?

The Gorgias alternative solution that’s right for you will depend on your business size, customer volume, budget, and required integrations.

If you’re still not sure what’s right for you, start with restrictions you cannot control. For example, you need a solution that works for your CMS. If you’re on WordPress, then Shopify Inbox isn’t for you. If you don’t have high-end budgets, then you can rule out Kustomer.

When you want to get started with a chatbot but want to try multiple agents across multiple platforms, look at Jotform. It has the most generous free package with five agents.

For help getting started, you can review:

• Jotform’s 7000+ free AI agent templates make creation easy.
• Creating your chatbot using AI. With this method, you can create a chatbot using natural language. Just tell the AI what you need.
• How to train your agent for maximum efficiency.